Job Description
Job Title: Loyalty Professional I
Location: Corporate
Department: Marketing
Job Summary: The Loyalty & Rewards Professional I is responsible for supporting the operations of the Wawa Rewards program. This role will work closely with the Loyalty Solutions Specialist to ensure strong execution of the Wawa Rewards program.
Principal Duties:
- Perform the set-up and execution of Wawa Rewards targeted offers, working with Category Teams, IT, Finance, loyalty vendor, advertising agency and Wawa advertising team. Responsible for coordinating efforts to complete on time and accurately. Proof to ensure accuracy of images, verbiage, disclaimer, expirations, etc. Test each offer to ensure functionality before sending to customers. Recommend and execute process improvements.
- Build earned and bonus offers in the loyalty platform. Ensure dates, customer list, and product details are accurate.
- Understand the impact that reward offerings have on the F&R and Call Center teams. Make decisions and adjustments based on these impacts.
- Manage the loyalty campaign tracker, compiling details of AMS ID, dates, a/b test plan, projections, redemption, etc. and communicate to relevant stakeholders.
- Ensure Store Operations is informed of Wawa Rewards offers and campaigns through various channels (email, website, etc.). Lead periodic associate campaign communications.
- Support the execution of special Wawa Rewards campaigns for members, including but not limited to: sweepstakes, special pre- and post-pricing campaigns, promo codes, pricing discounts and advertised rewards to drive enrollment.
- Maintain and refresh the Rewards offer catalog on a consistent basis (frequency based on business needs).
- Assist in research and resolving customer and store issues assigned to the Rewards team in ServiceNow.
Essential Functions:
- Detail oriented and strong organizational skills
- Excellent oral and written communication skills
- Excellent interpersonal and customer service skills
- Strong analytical and problem-solving skills
- Ability to work well individually as well as in a team environment
- Ability to manage multiple projects within deadlines
- Ability to work with little or no supervision
Basic Qualifications:
- BA or BS degree in marketing or business preferred
- 1-3 years of experience within loyalty or digital marketing preferred
- Computer skills include MS Excel, Word, PowerPoint
- Retail or QSR industry experience a plus
Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at asc@wawa.com.
Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.