Manager, CRM & Loyalty Growth

About Habit Burger & Grill

At Habit Burger & Grill, we are focused on delivering craveable food, genuine hospitality, and customer experiences that give guests more reasons to choose Habit and come back more often. As MyHabit and known-customer engagement become more central to our growth, we are building stronger CRM and loyalty capabilities to deepen guest relationships and drive measurable business impact.

About the Role

We are looking for a Manager of CRM & Loyalty Growth to develop and advance Habit's CRM, lifecycle marketing, and loyalty strategies. This role will translate business objectives, guest insights, and brand priorities into strategic recommendations and growth initiatives that strengthen customer relationships and drive measurable business results.

This role will lead customer growth strategy and help design, launch, and enable Habit's evolving loyalty platform. In partnership with internal and external teams, the Manager will identify high impact opportunities, develop strategic plans and business cases, shape program and capability requirements, establish measurement approaches, and move priority initiatives from insight through launch and ongoing optimization.

What You'll Do

Identify customer growth opportunities. Analyze customer behavior, program performance, guest research, market trends, and competitive activity to uncover opportunities that can drive customer acquisition, engagement, retention, and ultimately, business growth.

Develop strategies for prioritized growth initiatives. Transform business objectives, guest insights, and roadmap priorities into customer growth strategies with a clearly defined target customer, desired behavior, value proposition, and success criteria.

Build business cases and quantify expected impact. Develop data-driven scenarios that estimate the customer and financial impact of strategic recommendations, including expected effects on acquisition, engagement, frequency, spend, retention, member growth, customer lifetime value, and revenue.

Shape CRM and lifecycle marketing approaches. Recommend initiative-level approaches that motivate priority customer behaviors across acquisition, engagement, and retention while supporting revenue and long-term value creation.

Develop personalization and offer approaches. Define audience, value proposition, and offer strategies that create relevant customer experiences and motivate priority behaviors while balancing customer value and business impact.

Support loyalty program design, launch, and ongoing management. Translate the loyalty

vision into program strategies, customer experiences, capability and business requirements, launch plans, and optimization priorities that strengthen member engagement, frequency, and value.

Design testing and learning agendas. Define hypotheses, audience strategies, test designs, success measures, and learning plans that improve CRM and loyalty effectiveness and generate actionable insights for future initiatives and investment decisions.

Establish measurement frameworks. Collaborate with internal and external partners to define KPIs, methodologies, assumptions, scenarios, and performance reporting that connect changes in customer behavior and frequency to transaction growth and broader business outcomes.

Evaluate performance and refine future recommendations. Assess results, explain performance drivers, synthesize learnings, and recommend enhancements that improve outcomes and strengthen future CRM, lifecycle marketing, and loyalty initiatives.

What You'll Bring

• 5-8+ years of experience in CRM, lifecycle marketing, loyalty, customer strategy, growth strategy, or a related field.
• Experience developing customer engagement, loyalty, retention, or customer growth strategies that deliver measurable customer and business outcomes.
• Demonstrated experience developing business cases and data-driven scenarios that quantify expected customer and financial outcomes, including key assumptions, risks, and tradeoffs.
• Strong knowledge of CRM, lifecycle marketing, loyalty, segmentation, personalization, offer strategy, customer retention, and customer value growth.
• Ability to translate customer insights, business objectives, and performance data into strategic recommendations, initiative plans, requirements, and success measures.
• Strong analytical and financial acumen, with the ability to pressure-test assumptions and refine impact estimates in partnership with Finance.
• Experience designing testing strategies and measurement frameworks that connect customer behavior to business performance.
• Ability to lead multiple strategic workstreams and drive progress across cross-functional teams from strategy through launch and optimization.
• Strong stakeholder management, influencing, and communication skills, including the ability to align partners, influence decisions without direct authority, and develop executive-ready recommendations that clearly communicate opportunities, assumptions, risks, tradeoffs, and expected impact.
• Working knowledge of CRM and marketing technology capabilities sufficient to inform business requirements and assess feasibility.
• Restaurant, retail, consumer, or multi-unit experience preferred.
• Ability to work in a hybrid capacity from Irvine, California.

What Success Looks Like

• Strategic CRM and loyalty plans fuel transaction growth by measurably changing customer behavior and increasing overall customer frequency.
• The loyalty platform is successfully designed, launched, and continuously improved to strengthen member engagement, retention, and value.
• Priority initiatives are grounded in a clear target customer, desired behavior, compelling value exchange, and measurable customer and business outcomes.
• Testing, measurement, and performance insights generate actionable learning that improves results and informs future investment and roadmap decisions.

Who You Are

You are equal parts customer strategist, analytical problem solver, and collaborative business partner. You can uncover meaningful customer opportunities, turn them into focused growth strategies, and lead complex initiatives from business case through launch and optimization. You bring an independent point of view, challenge assumptions constructively, and translate customer and performance insights into clear actions that help cross-functional partners drive measurable business growth.

This job description summarizes the general nature and level of work and is not exhaustive. Responsibilities and duties may change based on business needs.

Compensation

Salary Range: $121,600 - $142,900

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means

seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is

proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay

Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship

for this position.

Benefits

Competitive base pay with benefits including:

• Up to 4 weeks of vacation per year plus additional sick days
• Hybrid work schedule and year-round flex day Friday
• Up to 10 Paid Holidays + 1 Floating holidays
• The company provided Recharge Days to unplug and reenergize
• Competitive bonus program for eligible roles
• Recognition-based culture.

Family Benefits:

• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100%

preventative care starting on Day 1

• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Generous parental leave
• Onsite Childcare through Bright Horizons

Additional Perks:

• 401(k) benefit plan with a 6% matching contribution
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
• Access to LinkedIn Learning

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related

duties as negotiated to meet the ongoing needs of the organization.

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