About the RoleThe CRM Marketing Manager owns the end-to-end execution and optimization of email, SMS, and push notification campaigns, driving operational excellence across Athleta's owned marketing channels. Partnering closely with the Senior Manager, this role is responsible for delivering high-quality, customer-centric campaigns while continuously identifying opportunities to improve performance, testing, processes, and execution standards.This role is ideal for someone who brings energy, initiative, and a strong bias toward action; someone who naturally takes ownership, operates with urgency, and looks for ways to improve the work rather than simply executing. The ideal candidate manages multiple priorities with precision and proactively brings forward ideas, insights, and recommendations that elevate the customer experience and push channels toward best-in-class performance.What You'll DoCampaign Execution & OperationsOwn the full campaign deployment lifecycle, including calendar management, QA, approvals, tagging, deployment, and post-send validationCreate and maintain detailed campaign planning documentation to ensure accurate, organized, and efficient executionPartner cross-functionally to ensure campaigns are executed accurately and delivered on timeManage multiple priorities, timelines, and deliverables with strong attention to detail and operational rigorProactively identify operational risks or gaps and drive solutions quickly and effectivelyContinuously identify opportunities to improve workflows, processes, and execution standards across CRM channelsCompetitive Benchmarking & OptimizationMonitor competitor marketing strategies, messaging, promotional cadence, and customer experience trends and translate insights into actionable testing ideas, optimization opportunities, and recommendationsShare innovative ideas and best practices that elevate channel performance and customer engagementReporting & Performance InsightPull, organize, and analyze weekly and ad hoc campaign reporting to support business analysis and inform channel strategySurface operational or performance issues quickly, along with actionable next steps and proposed solutionsContribute to a culture of continuous testing, learning, and optimization across CRM programsWho You AreSelf-starter with a proactive, solution-oriented mindset and strong sense of ownership and accountabilityExperience managing CRM campaigns across email, SMS, and/or push notification channelsStrong analytical and strategic thinking skills, with the ability to translate data and insights into actionExcellent project management skills with the ability to manage multiple priorities in a fast-paced environmentStrong communication and cross-functional collaboration skillsCreative problem-solver with a customer-first mindset and passion for delivering best-in-class customer experiencesProficient in Excel and data visualizationExperience supporting DTC or digitally driven brands preferred#J-18808-Ljbffr