Manager, Cross Channel Planning

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

The Manager, Cross Channel Integrated Media Planning, is a base-level management position responsible for the planning, implementation and tracking of paid media plans and managing client budgets. They partner with the Associate Director or Director to set the strategic tone and direction for planning deliverables and develop plans, projects and presentations for clients.

The Manager is expected to have a strong working knowledge of the media landscape across channels, including digital media, available media tools and research. They should demonstrate strong critical thinking, a passion for pop culture and consumer trends, and the ability to leverage data to inform strategic recommendations. They are also responsible for managing a planning team, including developing skills, evaluating performance and supporting professional growth.

Key Responsibilities:

• Serves as a key point of contact for client teams, managing day-to-day tactical questions, ad hoc requests and building strong internal and client relationships.
• Translates audience understanding, consumer insights and communications strategies into paid media channel allocations, flighting strategies, environments and formats.
• Develops and presents data-driven paid media recommendations, plans and POVs to clients, leveraging research and insights to support strategic thinking and uncover new opportunities.
• Demonstrates a passion for pop culture, emerging trends and consumer behavior to inform media planning and recommendations.
• Leads cross-team projects, including campaign planning, and coordinates with peers to ensure consistency in processes, tools and ways of working.
• Manages client budgets and oversees planning deliverables, including quality assurance of budgets and media math.
• Manages team resources, prioritizes workloads and delegates responsibilities based on bandwidth and ability.
• Develops direct reports, evaluates performance and supports career growth while maintaining a positive team culture and collaborative working environment.

Qualifications

• 3-5 years of media planning experience, cross-channel experience preferred
• Graduate of a four-year college or university
• Experience in a client service structure, contributing to the development and management of media programs

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$80,000 - $90,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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