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Skills
Application Integrationunmatched
Artificial Intelligence (AI)unmatched
Best Practicesunmatched
Business Caseunmatched
Business Intelligenceunmatched
Computer Scienceunmatched
Customer Acquisitionunmatched
Customer/Client Researchunmatched
Data Analysisunmatched
Data Managementunmatched
Data Modelingunmatched
Database Designunmatched
Database Extract Transform and Load (ETL)unmatched
Information Technology & Information Systemsunmatched
Marketingunmatched
Predictive Modelingunmatched
Project/Program Managementunmatched
Python Programming/Scripting Languageunmatched
R Programming Languageunmatched
SQL (Structured Query Language)unmatched
Software as a Service (SaaS)unmatched
Technical Deliveryunmatched
Technical Leadershipunmatched
Technical Strategyunmatched
Thought Leadershipunmatched
Description
Job Title: Manager, Customer Data – Marketing Technology Organization
Job Summary: The Manager of Customer Data is a strategic technical leadership role within the Digital Technology organization at our client, responsible for leading data engineering efforts to deliver a unified view of customer data profiles and innovative AI-driven prospect identification solutions. This role combines deep technical expertise with strategic thinking to architect and manage the Customer Data and Analytics platform.
Key Responsibilities:
Lead comprehensive data engineering effort to maximize existing customer data profiles and deliver a unified view across all touchpoints
Develop innovative AI-powered prospect identification strategies leveraging first-party cookie data and behavioral analytics
Lead the technical architecture and implementation of the Customer Data and Analytics platform
Create and deliver on the technology roadmap for the customer data and analytics platform
Provide thought leadership for best practices in customer profile optimization and AI-powered prospect identification
Technical Skills & Knowledge:
Strong expertise in SQL, Python/R, data modeling, and advanced analytics techniques
Experience with AI-powered customer profiling, lookalike modeling, and predictive analytics
Proficiency with first-party cookie implementation, tag management systems, and behavioral tracking technologies
Required Qualifications:
Bachelor's degree in Computer Science, Data Engineering, Information Systems, or a relevant field of study
7+ years of professional experience, including project or program management with a focus on data-driven customer acquisition
Minimum 5 years of professional experience with customer data management, analytics platforms, and AI/ML implementations
Preferred Qualifications:
Experience driving business case development for data monetization and AI-powered solutions
Hands-on experience with database design principles, modern ETL principles, BI/visualization tools, and integration with SaaS applications