Manager, Digital Experience & Optimization

Manager, Digital Experience & Optimization

As the Manager, Digital Experience & Optimization, you'll be responsible for the strategy, optimization, and day-to-day management of CEA CAPA's digital ecosystem, including website experience, ecommerce journeys, content architecture, SEO/GEO/AEO, and conversion optimization.

You will serve as the product owner for CEA CAPA's digital experience, ensuring students, parents, partners, and internal stakeholders can efficiently discover, evaluate, and engage with programs and services. The role partners closely with Brand, Growth Marketing, Enrollment, and Product teams to deliver a high-performing digital experience that drives engagement, applications, and enrollment outcomes. This role is expected to help establish how the organization responsibly adopts AI in its digital practice to help accelerate research, testing, content workflows, and optimization.

Website & Digital Experience

• Manage day-to-day ownership of the CEA CAPA website ecosystem
• Support migration and consolidation of multiple legacy websites into a unified platform
• Define and maintain site architecture, navigation, taxonomy, and user journeys
• Partner with stakeholders to prioritize enhancements and functionality improvements
• Manage website roadmap and backlog

Ecommerce & Conversion Optimization

• Own digital application and ecommerce flows
• Optimize conversion pathways across key student journeys
• Identify friction points and opportunities to improve conversion rates
• Support experimentation and A/B testing initiatives

UX/CX Strategy

• Develop and maintain UX/CX standards
• Conduct usability reviews and customer journey analysis
• Use behavioral and performance data to improve digital experiences
• Ensure accessibility and user-centered design principles are embedded and ensures sites meet WCAG guidelines

Content Strategy & Governance

• Partner with Brand and Content Strategy teams on content architecture
• Maintain content governance standards
• Support site-wide content planning and optimization
• Ensure consistency across digital properties

SEO / GEO / AEO

• Own SEO strategy and execution
• Develop GEO and AI-search optimization strategies
• Monitor rankings, traffic, visibility, and discoverability
• Partner with Growth Marketing on search performance initiatives

Metrics & Reporting

• Define digital experience KPIs
• Monitor engagement, conversion, and ecommerce performance
• Deliver actionable recommendations based on analytics

Salary Range: $100,000-$110,000

What Makes a Great Candidate

Education & Experience

• Bachelor's degree in Marketing, Digital Media, Business, Communications, Information Systems, or a related field
• 5+ years of progressive experience in web management, digital experience, ecommerce, digital product management, or similar

Web & Digital Expertise

• Experience managing complex website ecosystems, including content strategy, UX, and conversion optimization
• Experience with CMS platforms such as WordPress, Sitecore, Drupal, Adobe Experience Manager, or similar
• Strong understanding of UX/CX principles and customer journey design
• Experience developing and executing SEO strategies, including familiarity with GEO and AEO best practices
• Strong knowledge of content architecture, site taxonomy, navigation design, and digital governance

Analytics & Execution

• Experience using web analytics tools (Google Analytics, Looker Studio, Tableau, Power BI, or similar)
• Proven track record managing vendors/agencies
• Ability to manage multiple priorities and translate business objectives into effective digital solutions

What Sets You Apart

• Experience consolidating multiple websites or brands into a unified platform
• Familiarity with AI-driven personalization or automation tools
• Exposure to Salesforce or broader marketing technology ecosystems
• Background in higher education, travel, hospitality, or other consumer-facing industries

We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.

Who We Are

CEA CAPA is a premier provider of transformative international education experiences, committed to empowering students to become thoughtful and thriving leaders through living and learning abroad. With a presence in 62 cities across 22 countries in Europe, Latin America, Asia, and Australia, we offer comprehensive study abroad and career readiness programs that integrate academic excellence and cultural immersion. Our global footprint includes 11 international study centers, and we proudly support over 10,000 students annually in partnership with more than 375 U.S. universities and over 50 international institutions. CEA CAPA is in a dynamic phase of growth and is powered by a global team of nearly 700 professionals who are deeply mission-driven and committed to creating inclusive, supportive and enriching environments that help students grow academically, personally and professionally.

Why You'll Love CEA CAPA

• Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, and ergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
• Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
• Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.

Our commitment to creating a sense of belonging means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.