Manager, Digital Marketing- Petsense

Manager, Digital Marketing- Petsense

Overall Job Summary

This role is responsible for establishing the multi-year strategic direction of the Petsense website including the systemic platform, the design, the content, and the categories / brands / products represented and sold online. Responsibilities include financial accountability of the website and the products relating to sales, margin, and inventory performance. This role will work closely with Merchandising, Marketing, Finance, and IT in all aspects of the business to create a best-in-class website for Petsense. The role manages the third-party vendors who platform the website and any additional resources utilized to support the site. It is important the individual in this role understand the impact the website experience can have for all online sales, margin, and customer acquisition and, ultimately, to these metrics for the overall company.

Essential Duties and Responsibilities (Min 5%)

• Act as Project Manager to develop, plan and oversee a strategic 3 to 5-year e-Commerce business plan
• Oversee the merchandise sold on-line and financial accountability for sales, gross margin dollars/rate and inventory performance
• Develop a multi-year plan that supports a long tail of products to support endless aisle concept
• Develop / oversee structured content that is consistent for all products represented online
• Prioritize the opportunities for unstructured content such as training videos, educational pages, pet parent support pages, etc.
• Act as the Merchant point of contact for vendor-supported brand landing pages, promotional planning, and structured content
• Serve as primary point of contact for vendor partners for assortment planning, promotional planning, partnership management and business initiatives
• Lead and develop small team to execute e-commerce merchandising priorities, ensuring alignment to strategic objectives, timelines, and performance expectations
• Provide day-to-day direction and mentorship to internal and external partners, fostering accountability, cross-functional collaboration, and continuous improvement in digital execution
• Identify and prioritize vendor drop ship to add items to website
• Ensure strategic in-store events are reflected on the website
• Work closely store merchandising management in attending shows, vendor meetings and divisional meetings
• Support the incorporation and functionality of in-store services such as grooming, pet training, and mobile vet clinics on the website
• Ensure best-in-class SEO and SEM
• Work closely with Marketing to ensure seamless transition (look & feel) of Petsense branding throughout the website
• Work closely with IT to manage and oversee ecommerce roadmap and project plans
• Provide strategy and tactical execution of e-commerce merchandising initiatives for selected lines of business
• Plan and merchandise product on the website and in all promotional channels for selected lines of business with appropriate operational execution and business analysis to ensure sales and margin objectives are attained
• Drive promotional marketing calendar creation and execution on website and in marketing channels
• Manage everyday and promo price loading and verification - including MAP compliance
• Communicate effectively to all levels of the company on the e-commerce vision & strategy to vendors and internal team
• Conduct competitive analysis to determine opportunities for assortment growth and pricing and report out on findings to the merchandising team
• Remain up to date and relevant to industry and competition trends in order to provide strategic direction on website
• Pull, prepare, and analyze reports from all available sources to manage and report on business

Required Qualifications

Experience: 6+ years of merchandising experience. Experience working within a Shopify-based e-commerce environment preferred. Comparable platform experience considered.

Education: Bachelor's degree from an accredited college or university. Any suitable combination of education and experience will be considered.

Professional Certifications: None

Preferred knowledge, skills or abilities

• Ability to enforce policies and procedures
• Ability to write policies, procedures, and executive summaries
• Proficiency in Microsoft and Office products
• E-commerce basics: SEO, UX, UI
• Ability to manipulate data to drive and expedite project analyses and completion
• Ability to work overtime and travel when needed

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Standing (not walking)
• Walking
• Lifting up to 20 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced role. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Please visit this link for more specific information about the benefits and leave policies applicable to the position you're applying for.