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Skills
A/B Testingunmatched
Adobe Creative Suiteunmatched
Brand Marketing (Branding)unmatched
Content Developmentunmatched
Content Managementunmatched
Digital Mediaunmatched
Email Marketingunmatched
Facebookunmatched
Graphicsunmatched
Higher Educationunmatched
LinkedInunmatched
Media Campaignsunmatched
Multimedia Designunmatched
Newsletterunmatched
Publicationsunmatched
Publishingunmatched
Social Mediaunmatched
Technical Researchunmatched
Test Designunmatched
Twitterunmatched
YouTubeunmatched
Description
This role is for one of the Weekday's clients
Min Experience: 3 years
Location: Stanford, CA (Hybrid)
JobType: full-time
Requirements
Responsibilities:
Oversee daily requests by managing content planning, creation, and publication on Facebook, LinkedIn, Twitter, and Instagram.
Design and implement social media campaigns to highlight events, new programs, and special announcements.
Collaborate with freelance social media campaign specialists on special projects and weekly assignments.
Upload event videos to YouTube.
Create, design, test, and send 1-4 email newsletters weekly using the Emma email marketing platform.
Help craft engaging copy and subject lines targeting diverse audiences such as researchers, students, industry partners, and the general public.
Design email templates and graphics consistent with brand standards.
Perform A/B testing to enhance subject lines, content, and optimal sending times.
Refresh social media and email templates, signatures, and branding to reflect the newly merged organization.
Produce graphics, videos, and other multimedia content using design tools like Canva, Adobe Creative Suite, or similar software.
Skills:
Demonstrated experience with email marketing tools such as Mailchimp, Constant Contact, Emma, or comparable platforms.
Proficiency with social media publishing and monitoring platforms like Brandwatch, Khoros, or Sprout Social.
Experience or familiarity with communications within higher education, research, or technology sectors is preferred.
Education & Experience:
Bachelor’s degree plus a minimum of three years’ relevant experience in digital media or communications, or an equivalent combination of education and experience.