Daxko builds the software that powers fitness, wellness, and community organizations—everything from member management and payments to digital engagement and analytics. From small studios to the largest associations, we help thousands of fitness businesses streamline operations, enhance member experiences, and drive sustainable revenue growth.
About the role
You’ll lead Daxko’s field marketing program, from hosted events and industry sponsorships to customer groups and Customer Advisory Board meetings. You’ll manage Field Marketing Managers in the US and India and turn strategy into consistent, repeatable execution that builds new logo and cross-sell pipeline and strengthens customer relationships. You’ll report to the Vice President, Revenue Marketing, and this role fits someone who likes coaching people, running a tight operation, and watching an event turn into revenue.
What you’ll do
- Lead and coach a team of Field Marketing Managers and an India-based event support team member, including goals, performance reviews, hiring, onboarding, and handoffs across US and India time zones.
- Turn sales and demand marketing goals into quarterly field and event plans, and set KPIs such as attendance, pipeline influenced, and ROI.
- Own hosted events, sponsored fitness industry events, customer groups, and local campaigns that drive new logo and cross-sell pipeline.
- Plan and deliver in-person and virtual Customer Advisory Board meetings with Product Marketing and executive sponsors.
- Build playbooks, checklists, SOPs, and “event in a box” templates so the team runs events the same way every time.
- Partner with Sales, BDRs, Marketing, Product Marketing, Content, Marketing Operations, and Web to deliver integrated campaigns and make sure leads get followed up on time.
- Manage event budgets, sponsorships, and vendor relationships, including booth vendors and the swag program, and report results to the Vice President, Revenue Marketing using Salesforce, HubSpot, and Goldcast.
- Bring AI tools into team workflows such as event communications, planning, and reporting.
This role includes travel up to 25%.
What you’ll bring
- 5+ years in field or event marketing, ideally in B2B SaaS, or equivalent experience.
- 2+ years managing people or leading a team, including experience with a distributed team.
- A track record of planning and running in-person and virtual events, including hosted events, sponsorships, and customer groups.
- A solid grasp of segmentation, targeting, and campaign measurement, and the analytical skills to act on the results.
- Strong project management skills to keep several events on track at once.
- Clear written and verbal communication, and the ability to work well with Sales and Marketing partners.
Nice to have
- Experience in the health and wellness industry.
- Hands-on experience with Salesforce, HubSpot, Goldcast, and AI tools such as Claude.
- A bachelor’s degree in marketing, business, or a related field.
Additional Information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.
We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:
Flexible paid time off
️ Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
Casual work environments
Hybrid & Remote work
All your information will be kept confidential according to EEO guidelines.
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