Manager - Institutional Sales

Title: Manager - Institutional Sales

Date: Oct 11, 2026

Location:

Walajapet, IN

Description:

About Us

Tata International Limited is a leading trading and distribution company that has served the industry for over six decades, exemplifying its core values of Pioneering, Integrity, Excellence, Unity and Responsibility. We have our footprints in over 29 countries across the globe operating in diversified verticals from trading and distribution to manufacturing and retail, which offers our employees a dynamic environment rich in opportunities. Guided by the common threads of Tata Code of Conduct, we foster a collaborative and inclusive work environment that encourages personal and professional growth thus laying a strong foundation for creating a world-class organization where employees are respected and motivated to contribute to sustainable development.

Job Purpose

The Sales Manager will play a pivotal role in driving business growth by strategically engaging with distributors and key account customers within the School and Safety Shoes sector. This position involves developing and nurturing strong partnerships, understanding market dynamics, and implementing effective sales strategies to enhance revenue streams.

Key Responsibilities

1. Strategic Business Development:

• Identify, evaluate, and establish relationships with key distributors and B2B customers.
• Develop and execute strategic business plans to maximize sales opportunities. 2. Customer Relationship Management:
• Cultivate and maintain strong relationships with distributors and key account customers.
• Provide exceptional customer service, ensuring customer satisfaction and loyalty. 3. Channel Management and Execution:
• Collaborate with distributors to create and implement effective sales strategies.
• Work closely with key account customers to understand their needs and tailor solutions to enhance sales. 4. Market Intelligence:
• Stay abreast of industry trends, competitor activities, and market dynamics.
• Analyze market data to identify opportunities for business expansion. 5. Sales Performance Analysis:
• Monitor sales performance metrics and provide insights for continuous improvement.
• Implement corrective actions to address any challenges or gaps in sales performance.

Educational Qualifications

• BachelorÂs degree in business, Marketing, or a related field.

Desired Profile (Experience)

• 5 or more years of experience in B2B sales management within the School and Safety Shoes industry.

Industry Preference

PPE / School / FMCG