Manager, Integrated Media

DUTIES AND RESPONSIBILITIES

Paid Social Strategy and Planning

• Develop comprehensive paid social strategies aligned with overall marketing objectives for assigned brands and campaigns
  

• Work with client contacts to establish goals and KPIs, educating clients on platforms, tactics, and vendors through points of view (POVs) when needed
  

• Build and maintain a testing roadmap for each account, with clear hypotheses, success criteria, and documented learnings
  

• Partner with the creative team on creative strategy, briefing new concepts and formats based on performance insights
  

• Proactively identify optimization and growth opportunities that help client campaigns stand out from the competition
  

Paid Social Execution and Optimization

• Manage end-to-end execution of paid social campaigns across Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, Reddit, Snapchat, and X
  

• Optimize campaigns based on performance, adjusting targeting, creative, and budgets as needed
  

• Design and run structured A/B and creative tests, and scale winning tactics across accounts
  

• Own conversion tracking setup and QA, including pixels, Conversions API (CAPI), UTM parameters, and offline conversion imports
  

• Use platform automation and AI features (such as Meta Advantage+, TikTok Smart+, and LinkedIn Accelerate) with clear guardrails, testing automated against manual approaches to prove what works
  

• Manage relationships with platform partner reps, including beta and early-access opportunities for clients
  

Integrated Media Planning and Buying

• Lead the development of integrated media plans that pair paid social with programmatic (OTT/CTV, display, audio) and, where appropriate, print, radio, television, and out-of-home
  

• Plan, negotiate, and buy digital and traditional media with vendors and partners, applying best practices across all channels
  

• Collaborate with digital, creative, and other agency departments to keep campaigns integrated across channels
  

• Evolve MDG’s media processes, partners, and tools to improve the experience for the team and clients
  

Budget Management

• Develop and manage paid social and integrated media budgets, with accounts ranging from $1–5M+
  

• Track pacing daily and recommend budget shifts across platforms, channels, and campaigns based on performance
  

• Monitor and report on spend, providing insights into ROI and cost-effectiveness
  

• Continually identify opportunities to grow existing client media budgets
  

Measurement, Analytics, and Reporting

• Build measurement plans that connect paid social and integrated media to client business outcomes, using lift studies, incrementality tests, and geo-holdouts where budgets allow
  

• Build and maintain automated reporting pipelines that feed live client dashboards (for example, Supermetrics or Funnel feeding Looker Studio or BigQuery), reducing manual exports
  

• Deliver weekly performance insights and monthly reports with clear, actionable recommendations, and support quarterly business reviews (QBRs)
  

• Use AI tools (such as Claude, ChatGPT, or Gemini) to draft performance summaries, flag anomalies and pacing issues, surface insights, and support media negotiations, verifying every AI output against source data before it reaches a client
  

• Use generative AI to speed up ad copy and creative concept development for testing, within client brand and compliance guidelines
  

• Create and share prompt libraries, templates, and SOPs so other MDG departments can reuse proven AI workflows
  

• Follow MDG data policies, including keeping client and customer personal data out of unapproved AI tools
  

Client Leadership and New Business

• Maintain strong relationships with clients, vendors, and platform partners
  

• Create client presentations with both executive-level and detailed views, tailored to the audience
  

• Be able to lead media planning for new business and serve as a leading voice in media-focused pitches, partnering with the new business team
  

Leadership and Growth

• Contribute to MDG thought leadership, including case studies, award submissions, and POV content on paid social and media trends
  

Requirements

• Bachelor’s degree in advertising/marketing or related field is a must
  

• 5+ years of agency media planning and buying experience, with a lean toward paid social and/or related experience, including 1+ years mid-level management
  

• Experience with planning and buying digital media (especially social and programmatic media such as OTT, display, audio, etc.) is a must
  

• In-depth knowledge of social media platforms and their capabilities
  

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
  

• Excellent communication and collaboration skills
  

• Hands-on expertise across Meta, TikTok, LinkedIn, Pinterest, Reddit, and Snapchat ad platforms; Meta Certified Media Buying Professional a plus
  

• Expert knowledge of media fundamentals, including media math, target audience development, and KPI goals
  

• Working knowledge of conversion tracking and measurement, including pixels, CAPI, UTMs, attribution models, and incrementality or lift testing
  

• Demonstrated use of AI tools (such as Claude, ChatGPT, or Gemini) for analysis, reporting, or campaign work, along with the judgment to question and verify AI output
  

• Experience with reporting and data tools such as Supermetrics, Funnel, Looker Studio, or Tableau; SQL or BigQuery a plus
  

• Ability to build clear flowcharts, budget sheets, and client-ready presentations
  

• Healthcare experience is a plus
  

• Detail-oriented individual with excellent written and verbal skills
  

• Proficient in Excel, PowerPoint, and Google Workspace
  

• Positive person who thrives on working with others as a team, but can also work autonomously to complete projects
  

• Ability to manage multiple projects simultaneously, adapting easily to changes in requests
  

• Client-facing experience, including presenting results and recommendations to senior client stakeholders
  

Benefits