Responsibilities:
Help more people become lifesavers. Hospitals depend on a reliable blood supply to provide lifesaving care. When supplies fall short, surgeries and other treatment can be delayed. At Community Blood Center, your marketing will encourage people to donate blood and platelets and return, helping sustain the blood supply patients depend on.
This role connects marketing judgment with hands-on delivery. You’ll adapt national campaigns for local audiences, develop local campaigns and promotions, and use collection data and campaign results to guide improvements. You’ll work closely with Donor Recruitment and Collections to connect campaign plans with the needs of donor centers and blood drives.
The opportunity is to connect the full marketing cycle: understand local needs, put plans into action with colleagues, and learn from the results. This is a hands-on role that combines campaign planning with execution, community partnerships, events, and local media activity.
What you’ll do
Plan and deliver campaigns
- Plan and execute local campaigns and promotions for blood and platelet donors. Use campaign objectives and audience needs to shape messages, channels, and tactics, and coordinate timelines, resources, and deliverables through launch.
- Work with Donor Engagement colleagues across NYBCe to lead or adapt and implement national campaigns locally, aligning enterprise priorities with the needs of CBC’s communities.
Use data to improve marketing decisions
- Analyze daily blood and platelet collection numbers alongside campaign performance to identify trends, opportunities, and areas for improvement. Use the findings to inform marketing strategy and respond to collection needs.
- Report on campaign results, event outcomes, media engagement, and partnerships. Explain what the data shows, recommend changes, and apply lessons to future work.
Coordinate people and support daily delivery
- Work with Donor Recruitment, Collections, and enterprise colleagues to align plans, responsibilities, and priorities. Coordinate with shared services (e.g., Creative) to deliver marketing work.
- Lead the Marketing Coordinator, support their development, and hold them accountable for agreed deliverables. Train and coach colleagues on marketing programs and related communications.
- Work alongside the Marketing Coordinator on day-to-day execution, project coordination, reporting, and operational support, taking on supporting tasks as staffing and workload require. Undertake other assigned work supporting Donor Engagement.
Build community participation and visibility
- Seek out and cultivate relationships with local businesses, community organizations, and other partners to support donor retention and collection needs.
- Organize and manage donor appreciation events and other special initiatives that support donor retention, recruitment, and collection goals.
- Cultivate local and regional media relationships and serve as an organizational spokesperson in interviews, press conferences, and other public forums.
What successful work looks like
Campaigns have clear objectives and audiences, with responsibilities and timelines coordinated across the teams involved. You can explain why you chose an approach, what the results show, and what should change next. Marketing plans respond to recruitment and collection needs, and the Marketing Coordinator has clear assignments and useful feedback. Together, this work supports donor participation, retention, and satisfaction.
How you’ll work
How you approach the work matters alongside your marketing experience. We’re looking for someone who will:
- Earn trust. Act with integrity, professionalism, and respect. Follow through on commitments and take responsibility when something goes wrong.
- Take initiative. Move work forward, address issues proactively, and look beyond your immediate assignments to help the team and organization succeed.
- Collaborate openly. Listen carefully, share ideas, and raise problems constructively. Welcome different perspectives, make room for others to contribute, and help colleagues succeed.
- Develop the Marketing Coordinator. Set clear expectations, give direct and actionable feedback, and delegate thoughtfully. Build their judgment and confidence while balancing accountability with trust.
- Organize and prioritize. Manage timelines and resources, work independently, and maintain attention to detail. Make clear tradeoffs when priorities compete, involving others when decisions affect their work. Stay calm and focused under pressure, adapting plans as needs change.
- Bring the outside in. Stay curious about marketing practice across industries. Evaluate new ideas critically and apply what is relevant to CBC’s audiences and goals.
- Work through complex problems. Look beyond the immediate issue, question assumptions, weigh evidence and alternatives, and turn sound judgment into practical action.
- Put the mission into practice. Consider what best serves donors, patients, and the organization. Contribute candidly to decisions, then follow through on agreed direction and help colleagues implement it.
What you’ll bring
- A bachelor’s degree in Marketing or Communications, or an equivalent combination of education and work experience; and 5–7 years of marketing experience. Equivalent education, training, and experience that supplies the knowledge and skills to perform the essential functions will also be considered.
- The ability to plan and deliver campaigns, develop or adapt marketing strategies for an audience or local market, and explain the reasoning behind your choices.
- Strong analytical thinking: interpret data, connect findings to decisions, evaluate options, and implement solutions within established policies and procedures.
- Knowledge of marketing strategies and trends, including traditional marketing; familiarity with the local service area; and working knowledge of Microsoft Office Suite and project management platforms.
- Experience cultivating media relationships and planning and managing events.
- Clear written and verbal communication, cultural sensitivity, and the judgment to handle complex issues with tact. You work respectfully with diverse communities, external partners, and colleagues at every level, including executive leadership.
Qualifications:
Required Minimum Education & Experience
Education:
Bachelor’s degree in Marketing, Communications, or equivalent combination of education and work experience.
Preferred experience
Healthcare, nonprofit, or blood-services marketing experience and familiarity with blood donation or healthcare environments are preferred. Relevant experience from other sectors is welcome.
Required Knowledge, Skills & Abilities
Knowledge:
- Knowledge of traditional and marketing strategies and trends.
- Familiarity with the local service areas based on the geographic location of this role.
- Knowledge of a variety of software applications (Microsoft Office Suite, project management system).
Skills:
- Cultural competency and the ability to communicate effectively in a culturally sensitive manner with both individuals and groups from diverse backgrounds.
- Communication: Exceptional communication skills, both written and verbal, with the ability to convey ideas clearly and with authority in various settings, including one-on-one and small group environments.
- Strong Analytical Skills: Proven ability to interpret data and apply it to marketing strategies, driving effective decision-making and impactful outcomes.
- Interpersonal Skills: High level of interpersonal skills to manage complex issues with poise, tact, and diplomacy, effectively interacting with staff at all levels, including executive leadership.
- Problem Solving: Strong logical and reasoning skills to identify and analyze problems, evaluate options, and implement solutions within established policies and procedures.
Abilities:
- Collaboration: Strong ability to work independently and as part of a team, fostering a collaborative and supportive environment.
- Media Relations: Demonstrated experience in cultivating media relationships and confidently speaking to the media, serving as an organizational spokesperson.
- Event Planning: Experience in planning and managing events, ensuring successful execution and positive donor engagement.
- Attention to Detail: Meticulous attention to detail in all work processes, ensuring accuracy and high-quality outcomes.
- Stakeholder Interaction: Ability to interact with individuals at all levels of the organization and external stakeholders in a courteous, respectful, and sensitive manner, particularly in diverse environments.
- Training and Coaching: Ability to train and coach others within the organization on marketing programs and related communications, ensuring consistent and effective application across teams.
- Pressure Management: Ability to remain calm and composed under pressure, maintaining productivity and focus in high-stress situations.
- Organization and Planning: Ability to plan and organize tasks and resources efficiently, ensuring timely completion of projects and initiatives.
- Responsiveness: Proactive in addressing issues and concerns.
- Adaptability: Ability to work effectively in a fast-paced environment, managing multiple competing tasks and demands while maintaining high performance.
- Healthcare Familiarity: Familiarity with blood donation or healthcare environments is an advantage, contributing to a deeper understanding of the organization's mission and goals.
Overview:
Founded in 1958, Community Blood Center (CBC) has served Kansas and Missouri for more than 65 years, delivering more than 150,000 lifesaving blood products annually to 70+ hospitals, EMS and healthcare partners. CBC is part of New York Blood Center Enterprises (NYBCe), which spans 17+ states and delivers one million blood products to 400+ U.S. hospitals annually. NYBCe additionally delivers cellular therapies, specialty pharmacy, and medical services to 200+ research, academic and biopharmaceutical organizations. NYBCe’s Lindsley F. Kimball Research Institute is a leader in hematology and transfusion medicine research, dedicated to the study, prevention, treatment, and cure of bloodborne and blood-related diseases. CBC serves as a vital community lifeline dedicated to helping patients and advancing global public health. To learn more, visit savealifenow.org. Connect with us on Facebook, X, Instagram, and LinkedIn.
NYBCe is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disabled status, or genetic information.