Manager Marketing Technology and AI Adoption

Manager Marketing Technology & AI Adoption Marketing Department Summary The Manager Marketing Technology & AI Adoption serves as the Marketing & Business Development M&BD departments lead resource for how marketing technology is adopted used and improved. A successful candidate will identify opportunities to improve work flows reduce manual effort and increase the effectiveness of marketing operations. The departments adoption of AI is the most immediate priority within a broader remit for the marketing technology stack. The role works across M&BD IT Information Secu rity and external partners to ensure the firms marketing technology investments deliver measurable business value. This role suits someone who operates effectively where objectives are defined but implementation approaches are not developing recommendations independently and driving initiatives through to adoption. Success is measured by use and impact not implementa tion alone. The role centers on execution coordination and accountability and requires someone who can move initiatives forward with urgency while complying with the confidentiality information security and risk considerations inherent in serving the firms clients. Apply Qualifications Bachelors degree in marketing communications business or a related field. 5 or more years in marketing technology marketing operations digital marketing or a related discipline. Qualifications Duties and Responsibilities Solution Design and Implementation Lead cross -functional marketing technology initiatives from problem definition through successful adoption. Serve as the departments primary liaison to implementation partners on cross -functional initiatives translating business requirements into practical solutions. Develop change management communication and adoption plans that support successful implementation of new tools and processes. Ensure appropriate documentation training and ownership transitions are established following project completion with new solutions folded into the ongoing enablement program. Technology Strategy & Evaluation Routinely assess the marketing technology landscape including emerging AI capabilities and evaluate new technologies and enhancements to existing platforms against business needs and firm priorities. Partner with IT Information Security Procurement and other stakeholders to evaluate technology solutions and support responsible adoption consistent with firm governance requirements. Maintain the departments system -of-record inventory of marketing technology and identify gaps overlaps and opportunities for improvement. Qualifications continued A track record of independently leading cross -functional initiatives from concept through adoption and of coordinating stakeholders with competing priorities. Demonstrated ability to build training and adoption programs and to measure whether they are working Practical application of AI tools to marketing or business development work with sound judgment about where they deliver real value and where they do not. Working knowledge of enterprise marketing technology analytics AI assistants and project management platforms e.g. Salesforce Pardot Sitecore Tableau Copilot Asana. Comfort evaluating emerging technologies against business needs and directing vendors and implementation partners. Background in professional services legal consulting or accounting or a similarly complex organizational environment is preferred. Duties and Responsibilities continued Ongoing Enablement & Adoption Lead the departments marketing technology enablement program including onboarding training practical reference resources and user support. Collaborate with platform owners and business stakeholders to ensure training materials remain accurate and relevant. Provide ongoing user support across the marketing technology stack independent of any active implementation. Measurement & Improvement In partnership with Marketing Analytics track adoption and use of the departments marketing technology and recommend adjustments based on usage data and stakeholder feedback. Conduct post -project reviews and incorporate lessons learned into future planning and implementation efforts. Intake & Prioritization Serve as the departments front door for new marketing technology requests including new tools and cross -functional initiatives. Triage incoming requests promptly identify dependencies and resource needs and recommend priorities aligned with departmental goals . Maintain a current view of marketing technology initiatives and their status surface conflicts and trade -offs to the Director and support quarterly planning and goal -setting . The employee may be asked to perform additional duties not listed in this job description as required by business needs. Duties and Responsibilities continued Uphold high standards of confidentiality discretion and integrity particularly with respect to all sensitive andor confidential firm and client information to which this position will have access. Status Exempt Reports To Director of Digital Marketing Workplace Type Hybrid Salary range of 165000-210000 dependent on candidate experience. We welcome applications from candidates who are authorized to work in the United States for any employer. Please note that the firm is not able to provide or assume employment visa sponsorship for this position. Candidates hired for staff positions with a minimum work schedule of 30 hours per week are eligible for a comprehensive benefits package including healthcare insurance. Learn more about benefits at Covington. httpswww.cov.comencareersstaffbenefits View Covington job applicant privacy notice here httpswww.cov.comenjob -applicant -privacy -notice Covington & Burling LLP is an equal opportunity employer and does not discriminate in any aspect of employment including hir ing salary promotion discipline termination and benefits on the basis of race color ethnicity religion national origin g ender gender identity or expression age marital status sexual orientation family responsibility disability including physical handicap or any other improper criterion. Covington will consider qualified applicants with arrest or conviction records for employment in accordance with applicable l aws including the California Fair Chance Act the Los Angeles Fair Chance Initiative for Hiring Fair Chance Ordinance the Los Ang eles County Fair Chance Ordinance and the San Francisco Fair Chance Ordinance.