Job Description:
The Consumer Market and Insights Lead will serve as the strategic bridge between Mars Snacking's commercial teams and Data & Analytics capabilities, helping the organization answer its most important measurement questions across media, commerce, and emerging digital channels. This role will establish global measurement principles, frameworks, and best practices that enable markets to optimize investments, scale innovation, and make data-driven decisions with confidence.
Working within a global Center of Excellence (COE), this individual will influence cross-functional stakeholders without direct authority, partnering closely with Brand, Media, Sales, Digital Commerce, Data & Analytics teams, agencies, and external platform partners. They will play a critical role in advancing measurement across Retail Media Networks, Social Commerce, On-Demand Delivery, and other emerging commercial channels while driving adoption of scalable test-and-learn practices globally.
What are we looking for?
- Bachelor’s degree in Marketing, Business Analytics, Economics, Market Research, Statistics, or related commercial/quantitative field.
- 5–8 years of progressive experience in media analytics, marketing effectiveness, commercial insights, or digital commerce strategy. Demonstrated experience in a CPG enterprise, top-tier media agency, omnichannel retailer, or fast-moving consumer tech platform.
- Demonstrated expertise in measurement methodologies, such as Marketing Mix Modeling (MMM)/attribution and define standardized incrementality testing standards (e.g., geo-experiments, matched-market testing, holdout groups, data clean room analyses) to separate baseline demand from true media-driven lift.
- Strong ability to synthesize complex datasets and transform findings into clear, actionable business recommendations for senior stakeholders.
- Proven ability to influence cross-functional teams, navigate ambiguity, and drive outcomes in highly matrixed organizations.
- Understanding of PESO measurement frameworks
- Master’s Degree or MBA in Marketing Strategy, Business Analytics, or a related discipline preferred
What will be your key responsibilities?
Commercial Measurement Strategy & Gap Identification
- Serve as the strategic link between commercial teams and Data & Analytics to translate business questions into measurable solutions and actionable insights.
- Identify measurement gaps, investment uncertainties, and best practices across markets to establish scalable global measurement standards.
Emerging Channel Measurement & Test-and-Learn Leadership
- Lead measurement frameworks and testing strategies across Retail Media, Social Commerce, and On-Demand Delivery channels.
- Partner with markets to design, execute, and scale test-and-learn initiatives that quantify business impact and accelerate adoption of emerging channels.
Measurement Frameworks & Capability Building
- Develop and embed global measurement frameworks, playbooks, and KPI standards that drive consistency across markets.
- Build measurement capabilities by integrating best practices into planning, performance reviews, and commercial decision-making processes.
Data Storytelling & Commercial Insights
- Transform complex data from multiple sources into clear, compelling insights and executive-level recommendations.
- Guide media, commerce, and investment decisions through fact-based storytelling that drives commercial performance.
Innovation, Governance & External Partnerships
- Evaluate emerging measurement technologies, data solutions, and industry trends to strengthen commercial analytics capabilities.
- Collaborate with agencies, platform partners, and internal teams to drive measurement innovation, transparency, and accountability.
What to Expect from Mars
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
#TBdigital
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all US locations listed within the job posting:USD 119,040.00 - USD 163,680.00