Manager, Paid Media

CTG is seeking a Manager, Paid Media to own and optimize paid media programs across the business, creating measurable, full-funnel campaigns that build awareness, engage priority accounts, generate qualified demand, and contribute to pipeline. Reporting to the Director of Demand Generation, this hands-on manager will lead strategy, planning, execution, and measurement across LinkedIn Ads, Google Ads, and sponsored media programs with industry organizations and strategic partners. The role will partner closely with Demand Generation, Content, Creative, Marketing Operations, Sales, and business line leaders to align targeting, messaging, campaign experiences, lead flow, attribution, and performance with CTG's growth objectives. Key Responsibilities Own the strategy: Develop and lead CTG's paid media strategy across LinkedIn Ads, Google Ads, retargeting, account-based advertising, and sponsored media opportunities with industry organizations and strategic partners. Translate priorities into plans: Create channel plans, audience strategies, budgets, forecasts, and campaign roadmaps aligned to business line priorities, integrated campaigns, and pipeline goals. Lead from the front: Personally build, launch, monitor, and optimize campaigns, remaining hands-on in daily platform execution, pacing, troubleshooting, and performance improvement. Develop targeting and campaign strategies: Partner with Demand Generation, Sales, and business leaders to define ideal customer profiles, priority accounts, buyer personas, intent signals, keywords, messaging, offers, and calls to action. Manage sponsored media programs: Evaluate and oversee opportunities with industry associations, publishers, and strategic partners, including sponsored content, newsletters, webinars, digital placements, and lead-generation programs. Manage media investments: Manage budgets, pacing, purchase-order coordination, invoice review, forecasts, and vendor relationships while ensuring investments stay on plan and deliver measurable value. Optimize conversion: Establish testing roadmaps for audiences, creative, messaging, offers, keywords, bids, and landing experiences, and translate results into clear optimization actions. Own the technology workflow: Serve as the business administrator for advertising platforms and partner with Marketing Operations on audience integrations, conversion tracking, analytics, CRM, marketing automation, and attribution workflows. Ensure data quality: Partner with Marketing Operations and Sales Operations to maintain accurate tracking, naming conventions, lead routing, attribution, documentation, and reporting from media engagement through pipeline and revenue. Report performance: Build dashboards and deliver regular updates on reach, engagement, conversion, lead quality, cost efficiency, account engagement, pipeline contribution, return on investment, experiments, risks, and recommended actions. Maintain governance: Establish quality controls, documentation, platform access standards, naming conventions, and brand compliance across all paid programs. Scale responsibly: Stay current on platform changes and B2B media trends, recommending new channels, tools, processes, and investment approaches that improve performance and scale. Measures of Success Qualified demand and pipeline sourced or influenced by paid media Performance against agreed campaign, lead, pipeline, and return-on-investment targets Target-account reach, engagement, and progression Conversion rates by channel, campaign, audience, segment, persona, offer, and landing experience Cost efficiency, including cost per click, cost per lead, cost per qualified lead, and cost per opportunity Lead quality, sales acceptance, and progression to opportunity Budget pacing, forecast accuracy, and vendor performance Tracking, attribution, CRM, and reporting accuracy and completeness Testing velocity, learning adoption, and sustained performance improvement Required Qualifications Five or more years of progressive experience in paid media, performance marketing, digital marketing, or demand generation in a B2B environment; experience in technology or professional services is preferred Demonstrated success developing and optimizing paid media programs that support awareness, account engagement, qualified demand, pipeline, and revenue objectives Strong working knowledge of full-funnel B2B marketing, account-based marketing, buyer journeys, audience strategy, retargeting, lead generation, and conversion practices Proven ability to manage campaign strategy, platform execution, budgets, forecasts, vendors, testing plans, and performance optimization Experience evaluating and managing sponsored media programs with industry associations, publishers, or strategic partners Ability to translate performance data into clear insights, priorities, experiments, and executive recommendations Strong project management skills, with the ability to manage multiple campaigns, deadlines, stakeholders, and vendors simultaneously Excellent written and verbal communication, collaboration, judgment, and stakeholder-management skills Comfort operating as both a strategic program owner and a hands-on platform practitioner in an evolving environment Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience Technology Proficiency LinkedIn Campaign Manager: Advanced proficiency building audiences, launching campaigns, managing bids and budgets, monitoring performance, and optimizing account-based and lead-generation programs Google Ads: Advanced proficiency with search strategy, keyword planning, campaign setup, bid and budget management, conversion tracking, testing, and optimization HubSpot: Strong proficiency with campaign tracking, CRM and marketing automation workflows, lifecycle stages, lead routing, reporting, dashboards, attribution, and data governance Web analytics and reporting: Working knowledge of analytics, tag management, conversion tracking, dashboarding, and data visualization tools used to connect media performance to pipeline and revenue Sponsored media platforms: Experience managing digital placements, sponsored content, webinars, newsletters, and lead-generation programs through industry organizations, publishers, or strategic partners Relevant Google Ads or LinkedIn Marketing certifications are preferred Excellent verbal and written English communication skills and the ability to interact professionally with a diverse group are required. CTG does not accept unsolicited resumes from headhunters, recruitment agencies, or fee based recruitment services for this role. To Apply: To be considered, please apply directly to this requisition using the link provided. Kindly forward this to any other interested parties. Thank you! The expected base salary for this position ranges from $70,000 to $90,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, market factors, and where applicable, licensure or certifications obtained. In addition to salary, a competitive benefit package is also offered. About CTG CTG, a Cegeka company, delivers IT and business solutions that enhance clients' digital agility, empowering them to seize new opportunities and overcome any challenge. Backed by more than 60 years' experience and a commitment to being a reliable, results-driven partner, we work shoulder to shoulder with clients to shape digital together. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. With more than 9,000 team members in over 15 countries, we combine global expertise with local insight to deliver innovative solutions. We operate across the Americas, Europe, and India, working with over 3,000 clients in many of today's highest-growth industries. Together, we shape what's next-working shoulder to shoulder to deliver impactful solutions for our clients and society. Our culture is built by the people who work at CTG, the values we hold, and the actions we take. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. At CTG, you'll find a workplace where you are encouraged to grow, supported in your ambitions, and empowered to shape your own career journey. For more information, visit www.ctg.com. CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws. CTG is an Equal Opportunity Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. CTG is fully committed to promoting employment opportunities for members of protected classes.