Manager- US Marketing (NYX)

Manager- US Marketing (NYX)

El Segundo, United States

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Run the brand like its yours.

In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

• Big idea creation
• Brand building
• Content creation
• Marketing literacy
• Marketing strategy
• Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

• What does being a marketer here mean?

Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Manager- US Marketing (NYX)

El Segundo, California, United States

Job Title: Manager- US Marketing

Brand: NYX

Location: El Segundo, CA

Position Overview

The Marketing Manager for NYX Professional Makeup US will play a pivotal role in driving the brand's marketing strategy, product launches, and 360 campaigns within the US market. Reporting to the AVP of Marketing, this role is responsible for executing go-to-market strategies that resonate with our trend-forward beauty community, accelerating brand awareness, engaging further with our target audiences, and growing market share.

Key Responsibilities

Campaign Excellence & GTM:

• Own end-to-end "Go-to-Market" process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, strategic and ambitious plans to life
• Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
• Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
• Work with A&I and global teams to create brand content and execute localized campaigns
• Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps

Portfolio Forecasting:

• Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of consumption data and market dynamics
• Collaborate with Demand Planning to ensure accuracy in forecasting, considering marketing support and category trends

Culture-Led Social Strategy:

• Champion a social-first mindset, translating cultural and beauty trends on TikTok, Instagram, and emerging platforms into actionable, consumer-centric campaigns
• Collaborate closely with the Social and Culture teams to ideate, brief content creators and agencies and leverage best-in-class assets.

Project Management & Budgeting:

• Manage global development timelines, asset and campaign creation, and localization for the US market.
• Oversee marketing budgets, tracking POs, invoicing, and ROI analysis for key marketing activations.

Market Analysis & Consumer Insights:

• Monitor US makeup trends, competitive landscape, and retail dynamics (e.g., ULTA, mass retail, DTC) using internal data and market research (NPD, Nielsen, ECHO, etc.).
• Analyze and synthesize performance data and create actionable insights for optimization and future learnings.
• Share performance and activation recaps clearly and concisely with leadership via decks and other comms.

Qualifications & Experience

• Education: Bachelor's degree in marketing, Business, or a related field.
• Experience: 4-6 years of brand marketing experience within beauty, consumer packaged goods (CPG), or retail (beauty industry experience strongly preferred).
• Skills & Competencies:
• Deep passion for beauty, pop culture, and digital/social trends.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical skills with experience interpreting sales data and digital KPIs.
• Excellent communication and cross-functional collaboration skills.

Salary Range: 90k-128k + Bonus

• Reference number: 258549
• Location: El Segundo, United States
• Date posted: 10/20/2026
• Employment type: Full-time
• Professional field: Marketing
• Type of contract: Permanent
• Product & Services

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AI Charter: our pact

Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

• Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
• A geographic scope such as local market or zone or global (DMI)
• Transversal growth: into different functions such as commercial, digital or general management
• Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

• Anatomy of a Blockbuster: The Sky High Story

See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It's a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

• The Art and Science of Fragrance

Marketing here is tech-augmented. Discover how we've re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

• A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

• Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

• Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

• Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

• The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

• Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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