Position Summary BB Americas Bank is seeking a Market Growth Team Lead who thrives on driving business growth, leading high-performing teams, and creating impactful customer and employee experiences. You will be responsible for leading 's marketing strategy, digital growth initiatives, and marketing technology (MarTech) operations. This role oversees multi-channel marketing campaigns, internal communications, employee engagement initiatives, and marketing team performance. The ideal candidate combines strategic thinking, leadership skills, and a strong understanding of digital marketing, analytics, automation, and brand management. Key Responsibilities - Develop and execute integrated marketing strategies aligned with business objectives.
- Lead growth initiatives to increase brand awareness, customer engagement, and lead generation.
- Analyze market trends, customer insights, and competitive intelligence to support strategic decision-making.
- Oversee digital marketing initiatives, including website, email marketing, social media, content marketing, and paid campaigns.
- Monitor campaign performance, KPIs, and analytics, providing recommendations to optimize results.
- Collaborate with business units and sales teams to align marketing efforts with organizational goals.
- Present marketing insights, strategies, and campaign results to leadership and stakeholders.
- Manage and optimize marketing technology platforms, automation tools, and analytics solutions.
- Oversee website content, user experience, and digital performance.
- Coordinate marketing budgets, reporting, vendor invoices, and departmental processes.
- Prioritize and manage marketing requests from internal stakeholders.
- Ensure brand consistency across all communications, campaigns, and marketing materials.
- Lead, coach, and develop members of the marketing team.
- Foster accountability, collaboration, innovation, and continuous improvement.
- Manage project priorities and ensure timely execution of marketing initiatives.
- Coordinate and execute internal events, including holiday celebrations, employee recognition programs, social gatherings, and engagement activities.
- Develop initiatives that enhance employee satisfaction and workplace culture.
- Create and manage internal communication campaigns and monthly employee newsletters.
- Conduct employee satisfaction surveys and analyze results.
- Manage the annual Endomarketing budget and employee gift programs.
- Maintain knowledge of banking regulations, policies, and compliance requirements, including BSA/AML, CDD, EDD, PII, Information Security, and related regulatory standards.
- Complete all required training and ensure marketing activities adhere to regulatory requirements and bank policies.
Qualifications - Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 8 years of progressive marketing experience, preferably within the banking or financial services industry.
- Proven experience in digital marketing, social media management, content development, website management, and marketing analytics.
- Experience leading teams and managing cross-functional projects.
- Strong understanding of marketing strategy, growth marketing, and customer engagement.
- Experience with marketing automation, analytics platforms, CRM systems, and digital marketing tools.
- Proficiency with Google Analytics, email marketing platforms, social media management tools, and Microsoft Office Suite.
- Excellent written and verbal communication skills.
- Strong analytical, organizational, project management, and problem-solving abilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Bilingual English and Portuguese strongly preferred; Spanish is a plus.
- Experience within banking, financial services, or a highly regulated industry.
Why Join Us? - At BB Americas Bank, we take pride in being recognized as a Great Place to Work® for three consecutive years and in creating a workplace where our employees feel supported, valued, and empowered to grow.
- Top tier benefits package and ongoing professional development opportunities.
- Opportunity to work alongside experienced compliance professionals in a highly visible leadership role.
- Career growth in an organization committed to integrity, innovation, and regulatory excellence.
Some of the benefits our employees enjoy include: Medical, Dental & Vision coverage - Top-tier, industry-leading insurance plans. Company-paid Short and Long-Term Disability Insurance. 401(k) plan with company match eligibility. Company Life Insurance. Mental health resources and telehealth support. Paid Time Off (PTO) – Generous paid leave benefits promoting work-life balance. Birthday PTO – a day to celebrate You! Maternity and Paternity Leave. Up to 2 weeks of remote work to care for a family member with medical needs. Wellhub membership. Hospital Indemnity, Accident & Critical Illness coverage options. BB Americas Bank is an Equal Opportunity Employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.
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