JOB OVERVIEW
We are seeking a highly analytical and insight-driven Associate Manager – Market Intelligence to support market, consumer, and competitive intelligence efforts in the U.S. market.
This role is responsible for analyzing data, generating actionable insights, and supporting strategic decision-making across the organization. The ideal candidate will translate data into clear insights and recommendations, while contributing to broader business strategy, category planning, and go-to-market initiatives.
This position plays a critical role in enabling effective decision-making by structuring data, generating actionable insights, and delivering clear recommendations that support leadership in making informed and timely business decisions.
ROLES AND RESPONSIBILITIES
Market & Category Intelligence
- Analyze market trends, category dynamics, and competitive landscape
- Monitor industry developments, emerging trends, and growth signals
- Develop category insights to inform business strategy
Consumer & Shopper Insights
- Analyze consumer behavior, preferences, and purchase drivers
- Identify key insights related to target segments and shopper journeys
- Translate insights into recommendations for marketing and product strategy
Competitive Intelligence
- Track competitor activities including product launches, pricing, promotions, and positioning
- Benchmark brand performance against competitors
- Identify risks and opportunities based on competitive dynamics
Data Analysis & Insight Support
- Analyze internal and external data sources to generate insights
- Synthesize complex data into clear business implications
- Structure complex data into clear, actionable insights and forward-looking recommendations to support strategic decision-making
Performance Insights Support
- Analyze performance across sales, marketing, and trade initiatives
- Identify key drivers of performance and areas for improvement
- Provide insights to support campaign, product, and retail optimization
Reporting & Communication
- Develop reports, dashboards, and presentations for stakeholders
- Deliver clear and concise insights to cross-functional teams
- Translate data into structured and easy-to-understand business narratives
Cross-Functional Collaboration
- Partner with Marketing, Trade Marketing, Sales, and Product teams
- Contribute to strategic planning, forecasting, and go-to-market initiatives
- Ensure insights are aligned with business priorities
- Proactively influence cross-functional teams by delivering clear, data-driven recommendations and business implications
QUALIFICATION
Education
- Bachelor’s degree or higher in Business, Marketing, Economics, or a related field
Experience
- Minimum 4–6 years of experience in Market Intelligence, Business Analytics, Insights, or Strategy
- Experience with Nielsen, Circana, Blue Yonder, Numerator, shopper data, or POS
- Experience in CPG / Food & Beverage / consumer brands preferred
Core Capabilities
- Strong analytical and problem-solving skills
- Ability to translate data into actionable insights
- Understanding of market dynamics and consumer behavior
- Structured thinking with attention to detail
- Strong communication and presentation skills
- Ability to structure ambiguous data and translate it into clear business implications for decision-making
Technical Skills
- Proficiency in Excel and data analysis
- Experience with BI tools (Tableau, Power BI, etc.) is a plus
- Experience with syndicated and POS data sources
Preferred
- Experience in fast-paced, high-growth environments
- Understanding of U.S. retail and consumer landscape
PHYSICAL DEMANDS & WORK ENVIRONMENT
- Must be able to remain in a stationary position and operate office equipment for a prolonged period.
- Physical activities include, but are not limited to, constant manual dexterity, moving about the work site, and/or handling objects weighing up to 20 lbs.
- Must be able to work in a schedule that commensurate with business operation, including work during weekends, holidays and/or times outside of normal business hours.
- Must be able to travel as business needs