The Director of Market Intelligence leads and advances the organization’s market intelligence capability, transforming complex market, consumer, competitive, retailer, and business data into actionable insights that inform strategic decision-making.
Serving as a strategic thought partner to senior leadership and cross-functional teams, this role provides an objective view of the external marketplace, helping the organization understand where our brands are winning or losing, what is changing and why, and where future growth opportunities exist.
The Director synthesizes syndicated market data, consumer research, competitive intelligence, retailer performance, and industry trends to identify business implications and shape brand, commercial, and enterprise strategy.
Primary Duties:
Marketplace Intelligence
- Develop a comprehensive view of market performance across key categories, brands, channels, retailers, and consumer segments.
- Monitor market size, growth, share, pricing, distribution, and other key performance indicators.
- Identify emerging trends, growth opportunities, competitive threats, and shifts in consumer behavior.
- Translate complex marketplace data into clear business implications and strategic recommendations.
Competitive Intelligence
- Monitor competitor performance, earnings, strategic initiatives, product launches, partnerships, acquisitions, and distribution shifts.
- Assess competitive strengths, vulnerabilities, whitespace opportunities, and potential market disruptions.
- Develop executive-ready competitive profiles, market assessments, and strategic briefings.
Brand & Strategy Insights
- Partner with senior leadership to address critical strategic questions through quantitative and qualitative market intelligence.
- Apply a brand-specific lens to external trends, identifying implications and recommended actions.
- Inform long-range planning, strategy development, category prioritization, and growth initiatives.
Consumer & Trend Intelligence
- Identify shifts in consumer preferences, behaviors, and demographics and their implications for the portfolio.
- Connect marketplace data with primary consumer research to uncover the drivers behind market trends.
- Monitor cultural, fashion, economic, retail, and other macro trends that may influence consumer demand.
- Identify emerging consumer needs and whitespace opportunities that can inform innovation and brand strategy.
Retailer & Channel Intelligence
- Evaluate performance and trends across wholesale, DTC, ecommerce, specialty, sporting goods, department stores, marketplaces, and other relevant channels.
- Develop intelligence on key retailers, including growth, assortment strategies, category positioning, competitive presence, and evolving business models.
- Partner with commercial teams to bring fact-based marketplace context into customer and channel strategy.
Executive Communication
- Translate complex analysis into concise, compelling business narratives for senior leadership.
- Deliver regular market, category, competitor, retailer, and consumer intelligence updates.
- Develop dashboards and recurring intelligence reporting focused on the metrics, trends, and developments most critical to the business.
Data, Tools & Analytics
- Lead the continued development and adoption of the organization’s proprietary AI-powered Market Intelligence Agent.
- Oversee the effective use of syndicated data and market intelligence tools across the organization.
- Develop scalable processes, tools, and dashboards that improve access to and application of market intelligence.
Cross-Functional Leadership
- · Serve as a strategic thought partner across Strategy, Product, Sales, Marketing, Consumer Insights, and senior leadership.
- · Proactively identify emerging business questions and opportunities rather than operating solely in response to requests.
- · Build organizational capability to interpret marketplace data and apply insights to business decisions.
- · Manage relationships with external data providers, industry experts, and other intelligence partners.
- Performs duties consistent with the company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
- Bachelor’s degree in Business, Market Research, Statistics, or Finance or equivalent experience.
- 8+ years of relevant market intelligence/data analysis experience or corporate strategy (client or vendor side).
- Passion for business reporting and analytics with demonstrated ability to use big data to influence decision making.
- Strong analytical skills; ability to translate research findings into actionable insights and recommendations.
- Experience in running correlation and statistical analyses, building multi-variate regression analyses and pricing models.
- Ability to develop reports/presentations that provide a compelling perspective on key business challenges.
- Ability to develop strong relationships with business partners and cross-functional team members.
- Experience in successfully managing and coaching direct reports.
- Ability to influence and lead within the organization as a market intelligence expert
- Experience in advising senior leaders on strategic issues.
- Strong communication and presentation skills are a must.
- Advanced Microsoft Excel skills along with proficiency in data visualization and statistical computing tools.
- Skilled in Microsoft Office programs: PowerPoint, Excel, and Word.
Working Conditions:
Hybrid (three-days in office) open office environment.
Some travel may be required.
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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.