Market Lead, Multicultural

Our Craft

Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin. Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend of Benefits

• Salary $83,000-$104,000 + Annual Bonus
• 25 days of Vacation Time - including Holiday Break from December 25th through 31st
• Sick Leave Days and Company Holidays
• Health Insurance with Premiums paid by Edrington for Employees and Dependents
• Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
• Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Embrace work-life harmony with hybrid working, 26 weeks' paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
• Experience our exceptional brands with a generous annual product allowance and through Company Events

Embrace Excellence

The Market Lead is the commercial face of the brand in the market and a recognized leader in execution and customer engagement, embodying Edrington's commercial excellence principles and luxury behaviors. You'll help bring our brands to life across New York City's diverse multicultural communities, building authentic relationships and creating culturally relevant experiences that resonate with consumers.

As a dedicated and passionate brand champion, the Market Lead will help position the Edrington portfolio as a leader in the ultra-premium sector. Primarily focused on the Off-Premise channel, this role will build brand awareness and relevance through trade and consumer engagement, brand education, sponsored events, strong trade relationships, influencer networks, and partnerships with local luxury lifestyle brands.

Working closely with the local distributor network, the Market Lead will drive business growth and expand distribution across target accounts. We're looking for a self-starter who is culturally curious, relationship-driven, and passionate about understanding and connecting with the diverse communities that make up the NYC market.

Closing Date: 25th November

Make an Impact

The Market Lead is the commercial face of the brand within their market, responsible for driving sales, distribution, brand visibility and activation, with a strong focus on key accounts.

• Field & account management: Spends around 90% of their time with key accounts and 10% managing distributor partners, with a particular focus on priority Off-Premise accounts.
• Commercial growth: Builds strong relationships with target accounts and works with distributors and local commercial teams to grow volume, distribution and visibility, including e-commerce where relevant.
• Brand ownership: Acts as the local face of the brand, delivering brand strategy and activation plans alongside Area Managers and Brand Marketing.
• Consumer & influencer engagement: Identifies premium/luxury opportunities, recruits new consumers through sampling and education, and builds relationships with collectors, influencers and professional networks.
• Execution & collaboration: Partners closely with local Area Managers and distributor teams, attending sales meetings and conducting joint account visits where needed.
• Market insights: Provides updates on market trends, competitor activity, consumer insights and opportunities.
• Budget & reporting: Manages travel, entertainment and activation budgets responsibly, while tracking account visits, activations, results and KPIs through Aforza.

Your Talent and Skills

• Experience with premium/luxury brand building and/or strong commercial capabilities
• Experience engaging multicultural consumers and communities, with knowledge of Asian American communities and cultural nuances within the NYC market considered a plus
• Additional language skills that support engagement with NYC's diverse communities are welcomed and valued, but not required
• Passion for ultra-premium spirits
• Motivated self-starter with a professional, engaging, and relationship-oriented approach
• Exceptional organizational and event production/management skills
• Strong networking and selling skills, with the ability to build authentic relationships with diverse groups of people
• Strong written, verbal, and public speaking skills
• Comfortable using social media, including Instagram and Facebook, and digital technology
• Ability to work independently, manage a personal schedule, and think creatively
• Ability to work a flexible schedule, including evenings and weekends, as part of this full-time role
• Must reside in the New York Metro area

A Place For Everyone

We're proud of our inclusive culture - where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.