Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Brand Messaging, Budget Management, Business Strategy, Campaigns, Channel Marketing, Cloud Computing, Communication Skills, Corporate Messaging, Creative Brief, Creative Writing, Cross-Functional, Customer Experience, Develop and Maintain Customers, Establish Priorities, Lead Generation, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Metrics, Multiplatform/Cross-Platform, Online Marketing, Organizational Skills, Performance Analysis, Presentation/Verbal Skills, Problem Solving Skills, Production Costing, Project Management Software, Return on Investment (ROI), Revenue Growth, Sales Management, Sales Qualification, Social Media, Strategic Accounts, Strategic Planning, Team Lead/Manager, Time Management, Writing Skills
- Develop and maintain a detailed understanding of the compounding industry, PCCA's core business, departments and individual accounts/business units.
- Assist the Director of Accounts in annual strategic marketing planning for PCCA's core business, assigned departments and business units.
- Develop and implement multi-platform marketing and communications campaigns/programs for assigned accounts/business units in collaboration with account teams, Creative Director and Director of Accounts.
o Lead cross-functional account teams, including task and deadlines assignment.
- Build and maintain strong relationships and ongoing communications with account stakeholders (including Director of Accounts, VP of Marketing & Communications and Chief Marketing Officer) to ensure alignment of account goals, strategies and tactics, including:
o Collecting input/content
o Writing creative briefs, proposals and plans
o Running meetings - setting agendas, leading discussions, following up
o Setting deadlines and ensuring on-time execution/delivery
- Monitor content and design for accuracy, consistency with corporate strategies, messaging platforms and brand guidelines
o Presenting creative/campaign elements for review/approval
o Developing and managing account budgets, including outside production costs
o Identifying and tracking impactful performance indicators for accounts, campaigns and channels
o Reporting campaign/plan results, including data-driven insights and recommendations for strategy improvement
- Develop and execute email communications/campaigns for assigned accounts.
- Leverage and optimize marketing channels for maximum effective reach.
- Champion and facilitate the increased use of digital marketing tools and support infrastructure for expanded lead generation and qualification, improved customer experience, increased targeting capabilities and impactful personalization.
- Maintain proficiency with the PCCA project management software and collaborate with Marketing Operations to ensure deadlines and goals are met.
- May lead and directly manage marketing account coordinators and/or marketing account specialists.
Who You Are
- Bachelor's degree in marketing, communications, business or a related field
- 6 to 10+ years in marketing roles with progressively expanded responsibilities, including:
o Development and execution of marketing strategies and campaigns that grew sales, increased customers, gained audiences and generated a significant return on investment
o Contribution to digital marketing platforms including website, email and social media
- Excellent communications skills, including written, verbal and public speaking
- Ability to solve problems, adapt to changing needs and make decisions
- Ability to manage and prioritize multiple campaigns and projects for core business and individual accounts/business units
- Experience developing key metrics to track and report the impact of overall and specific marketing efforts
- Motivated to stay continually informed of the latest marketing and digital trends
- Experience with marketing automation platforms and Adobe Creative Cloud, including InDesign and Photoshop, a plus
P
Professional Compounding Centers of America Inc
More than three decades ago, a physician encountered a patient who required an anti-nausea medication that was no longer commercially available. The physician challenged a Houston-area pharmacist to compound the medication, so the pharmacist consulted with his peers and procured the chemicals necessary to prepare it.
The prescription was a success, and the pharmacist realized that others in his field faced similar demands to help patients who require compounded medications. This network of pharmacists, united by a commitment to meet patient needs, was the foundation of PCCA (Professional Compounding Centers of America), which was incorporated in 1981.
Today, PCCA has become the independent compounding pharmacist's complete resource for fine chemicals, equipment, devices, flavors, ACPE-accredited training and education, pharmacy software, marketing, business and pharmacy consulting assistance. Our membership includes more than 3,900 independent community pharmacists in the United States, Canada, Australia, and other countries around the world.
100 to 499 employees
Biotechnology/Pharmaceuticals