Marketing Analyst/Specialist-II

Title: Marketing Analyst/Specialist-II
Location: Remote, CA
Duration: 06 months

Job Summary

We are moving our B2B marketing programs from Iterable to HubSpot and need a contractor to build and launch the replacement programs. Working with the migration lead and our Retention team, you will rebuild Iterable campaigns and journeys in HubSpot, test them, and launch them on schedule. This is a hands-on role focused mainly on building and QA in HubSpot.

Key Responsibilities

• Rebuild Iterable journeys, events, fields, and templates as HubSpot workflows, custom events, properties, and templates, following the migration plan.
• Build workflows and nurture programs with branching, delays, suppression, goal criteria, and re-enrollment.
• Test each program against its Iterable original before launch, covering logic, personalization, rendering, links, and timing.
• Build audience segments from criteria provided by the Retention team.
• Flag missing or broken campaign data to Data Operations.
• Apply consent, subscription type, and opt-out settings correctly on every program.
• Set up campaign reports and track results against the Iterable baseline.
• Follow naming, tagging, and UTM standards, and document every build.

Required Skills

• 4 years in marketing automation or lifecycle marketing, including 2 years hands-on in HubSpot Marketing Hub.
• Experience building HubSpot workflows, segments, and email templates.
• Working knowledge of HubSpot data: contact and company properties, custom events, and associations.
• Experience with Iterable or a similar platform (Braze, Customer.io, Marketo, Klaviyo).
• Basic understanding of email compliance (CAN-SPAM, GDPR, CASL).
• Strong QA habits and attention to detail.
• Clear written communication.

Preferred Skills

• Has worked on a marketing automation platform migration.
• B2B marketing experience.
• Iterable experience specifically.
• HTML and CSS for email.
• Lead scoring and campaign reporting in HubSpot.
• SMS and push alongside email.
• HubSpot certifications.