Marketing Analytics Intern

Job Description

Marketing Analytics Intern

Requisition ID: 5751

Job Location: Racine- Wisconsin- United States

Category for Job Posting: Sales and Marketing

Job Type for Job Posting: Intern or Co Op

Working Mode for Job Posting: Fully On-Site

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About Us

At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.

As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.

Grow a Career. Build a Future.

If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.

Intern Program Overview

We are committed to building a strong talent pipeline by investing in early career professionals. Our internship and co-op programs provide mentorship, training, hands-on experience, and growth opportunities that empower students to explore their career paths with confidence. Through competitive wages, networking events, social and volunteer activities, professional development workshops, and housing support, we strive to deliver one of the best internship experiences-designed to develop and inspire the talent of tomorrow. Summer interns work full-time (40 hours per week) from May through August. Candidates must be currently enrolled college students actively pursuing a degree to participate in the internship program.

Job Purpose

The Channel Marketing & Business Analytics Specialist supports the day-to-day activities of the marketing team while providing data-driven insights that enhance business performance, customer engagement, and dealer network effectiveness. This role serves as a key partner in developing and executing marketing initiatives, merchandising strategies, and multi-channel campaigns while leveraging data analysis to identify trends, opportunities, and risks within the business. The position collaborates cross-functionally to deliver actionable recommendations that strengthen brand loyalty, improve decision-making, and drive business growth.

Key Responsibilities

• Support the development, execution, and management of marketing campaigns across multiple channels.
• Assist with merchandising initiatives that enhance product visibility, customer engagement, and dealer performance.
• Coordinate the creation and maintenance of marketing materials, sales collateral, promotional content, and advertising assets.
• Support content development for blogs, websites, email marketing campaigns, and other digital communication channels.
• Collaborate with internal stakeholders and dealer partners to ensure marketing programs align with business objectives and brand standards.
• Monitor campaign performance and provide recommendations for optimization and continuous improvement.
• Assist in planning and executing initiatives that strengthen customer engagement and brand loyalty.
• Collect, process, validate, and analyze large datasets to identify business trends, opportunities, risks, and performance drivers.
• Translate complex data into clear, actionable insights that support strategic and operational decision-making.
• Develop and maintain dashboards, reports, and data visualizations to effectively communicate findings to stakeholders.
• Track and measure key marketing, sales, and business performance metrics.
• Conduct analyses to evaluate campaign effectiveness, customer engagement, and return on marketing investments.
• Identify areas for process improvement and recommend data-driven solutions to support business growth and operational efficiency.
• Ensure data accuracy, integrity, and consistency across reporting platforms and systems.

Experience Required

Must be pursuing a bachelor's degree (at a minimum).

Preferred Qualifications

Pay Transparency

The annual salary for this role is USD $20.34 - plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off

Click here to learn more about our benefits offerings! (US only)

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.

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