Cross of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that truly serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our comprehensive approach to diversity, equity, and inclusion combines a focus on our people, processes, and systems with a deep commitment to promoting social justice and health equity through our products, business practices, and presence as a corporate citizen.
Cross has received awards and recognition for being a certified Great Place to Work, best place to work for LGBTQ equality, leading disability employer, one of the best companies for women to advance, Bay Area's top companies in volunteering & giving, and one of the world's most ethical companies. Here at Cross of California, we are striving to make a positive change across our industry and the communities we live in join us!
Your Role
The Product Marketing team oversees the Go to Market (GTM) strategy and delivery of multiple Cross of California products, enabling Marketing, Product (e.g., Product Strategy, Healthcare Quality & Affordability, Digital Experience), and Sales to successfully bring offerings to market. The Product Marketing Strategist, Consultant reports to the Senior Manager of Product Marketing. In this role, you will drive GTM strategy development and execution for product launches, as well as serve as the main marketing point of contact for Product. Collaborating with key Product, Marketing and Sales partners, this role serves as a strategic hub for key go-to-market (GTM) strategies, including aligning appropriate marketing resources to support all Product launches, developing competitive positioning and messaging for the GTMs you drive, and orchestrating cross-functional alignment and consistency in GTM execution.
The ideal candidate combines strategic thinking with strong execution skills, leveraging customer insights, market intelligence, and cross-functional collaboration to develop positioning, messaging, go-to-market strategies, and commercialization plans that deliver measurable results.
Your Work
- Drive GTM strategy development for key GTMs within defined scope, timelines, and business objectives
- Ensure GTM alignment with enterprise business objectives and customer needs
- Apply market research, competitive intelligence, and data insights to represent the voice of the customer within GTM strategy
- Partner with Product, Marketing, and Sales teams to develop positioning, messaging, value propositions, and proof points that resonate with B2B/B2C audiences and differentiates Cross of California's products in the marketplace
- Drive GTM strategy and execution across teams to maximize target audience reach and engagement, delivering on-time and on-budget (deliverables like product positioning/messaging and GTM strategy, orchestrated delivery of GTM deliverables)
- Manage stakeholders through strong communication, reliability, and follow through within assigned initiatives
- Influence decision-making through strategic recommendations, effective communication, and data-driven insights.
- Create and deliver presentations and materials for internal audiences, with guidance from the Senior Manager
- Track and report on defined KPIs and performance metrics to assess GTM effectiveness and identify optimization opportunities
- Escalate risks, tradeoffs, or ambiguity when direction or authority is unclear
- Work closely with the Senior Manager to receive direction on priorities, sequencing, and approach for complex or high visibility workstreams
- Forge relationships with key product owners across Product Strategy, Healthcare Quality & Affordability, and Digital Experience to become the "first marketing point of contact for Product
- Understand product roadmap, marketing bandwidth, and key stakeholder priorities to facilitate product launch prioritization for the marketing function
- Drive key Product Marketing function projects to lift team visibility across the Enterprise
Your Knowledge and Experience
- Bachelor's degree or equivalent experience
- 7+ years of prior relevant experience in product marketing, marketing, product strategy
- Demonstrated success with developing and executing product launches that deliver measurable business impact
- Experience creating positioning, messaging and value propositions
- Strategic thinker with strong analytical, organizational and executional skills
- Demonstrated ability to collaborate cross functionally while influencing and managing stakeholders across organizational levels
- Experience leading cross-functional initiatives involving product, business, marketing, and operational teams
- Demonstrated history of successfully managing complex projects required
- Flexible and able to work with ambiguity; creating and improving processes
- Experience using market research, competitive insights, and performance data to champion the voice of the customer to stakeholders required
- Strong written, verbal, and presentation skills, with the ability to communicate clearly and concisely
- Experience in B2B, B2C, and/or B2B2C environments
- Background in healthcare (payer or digital health), highly regulated, or digital technology preferred
Our Values
- Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short
- Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes
- Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals