Performance & Racing

Motorsport, high-performance aftermarket, racing teams and sponsorships, events and racing series, and dealer and enthusiast networks.

OEM

Series-production programs, engineering solutions, technical product communications, customer and industry engagement, and manufacturing and quality capabilities.

Defense & Aviation

Defense and security applications, aerospace solutions, industry trade shows, technical and regulatory communications, and government and defense markets.

1

Coordinate and execute the Americas marketing plan across Performance & Racing, OEM, and Defense & Aviation, translating business priorities into campaigns, content, events, and measurable deliverables.

2

Maintain consistent brand positioning and corporate identity across regional communications, digital channels, marketing materials, merchandise, sponsorships, and customer-facing activities.

3

Plan and manage content and media activity, including editorial calendars, social media, photography, video, product launches, customer stories, corporate communications, and B2B campaigns.

4

Plan, coordinate, and attend trade shows, motorsport activities, customer and partner events, and sponsorship activations, including budgets, suppliers, assets, logistics, on-site support, and post-event evaluation.

5

Lead marketing projects by establishing scope, responsibilities, timelines, milestones, and governance; use Microsoft 365 tools to maintain visibility, collaboration, and timely delivery.

6

Manage regional marketing expenditure within approved budgets, prioritize investment against business objectives, control costs, and maintain accurate forecasts and reporting.

7

Develop KPI-based reporting for brand awareness, audience reach and engagement, lead generation, website traffic, event performance, sponsorship return, and marketing contribution to commercial growth.

8

Represent the Americas on the Global Marketing Committee, align plans with EMEAA and Group stakeholders, share best practices, and identify cross-region and cross-business-unit synergies.

9

Build effective relationships with business leaders, Sales, Business Development, Product Management, Engineering, agencies, dealers, customers, media, and sponsorship partners to support growth objectives.

Makes decisions on

Regional marketing work sequencing; content and editorial scheduling; routine campaign and event coordination; assignment of approved marketing resources; selection and use of approved brand assets; and day-to-day adjustments within approved strategy, budget, brand standards, and operating plans.

Recommends

Regional marketing strategy, annual plans and budgets; campaign priorities; sponsorships and partnerships; major events; agency or supplier selection; new tools and channels; material changes to brand assets; and investment shifts intended to improve reach, engagement, lead generation, or commercial impact.

Aligns / escalates

Material budget variances; commitments outside approved plans; reputational, legal, regulatory, export-control, confidentiality, or brand risks; conflicting Business Unit priorities; significant supplier or event issues; and claims requiring technical, quality, legal, or executive approval. Customer, technical, regulatory, pricing, and contractual commitments must be confirmed by the responsible function before external release.

Key relationships

Board of Directors; Marketing Manager EMEAA; Business Unit Leaders; Country Managers; Sales and Business Development; Product Management; Engineering; Quality and Regulatory; Finance; Legal; Information Technology; design and creative resources; external agencies and suppliers; dealers; customers; media partners; and sponsorship partners.

Strategic and Commercial Orientation

Connects marketing activity to business-unit priorities, customer needs, market opportunities, and commercial growth objectives while balancing regional execution with Group strategy.

Brand Stewardship

Applies corporate identity and brand standards consistently, protects reputation, and ensures communications present a coherent Goodridge proposition across markets and channels.

Integrated Marketing Execution

Turns plans into coordinated campaigns, content, events, sponsorship activations, and sales-support materials tailored to Performance & Racing, OEM, and Defense & Aviation audiences.

Project and Budget Management

Defines scope, owners, milestones, dependencies, budgets, and risks; manages multiple priorities; and delivers high-quality work on time and within approved resources.

Stakeholder Influence and Collaboration

Builds alignment across regions, Business Units, and functions; communicates clearly with senior leaders and technical teams; and manages agencies, suppliers, and partners constructively.

Content and Communication

Creates clear, audience-appropriate narratives and briefs, maintains editorial discipline, and translates technical, customer, and commercial information into compelling communications.

Data and Performance Focus

Defines meaningful KPIs, analyzes campaign and channel results, evaluates investment effectiveness, and uses evidence to recommend improvements and allocate resources.

Agility and Judgment

Adapts plans as conditions change, exercises sound judgment within delegated authority, anticipates reputational or delivery risks, and escalates material issues promptly.