Position Summary: We are seeking a creative and results-driven Marketing Associate with strong expertise in social media management, content creation, and digital marketing. The ideal candidate will be fluent in English and have extensive knowledge of TikTok, Instagram, Facebook, Meta Business Suite, and social media advertising. This role will be responsible for creating engaging content, managing our social media presence, increasing customer engagement, promoting products and events, and supporting overall marketing initiatives across our brands and locations. Key Qualifications: - Fluent English speaker (Spanish preferred)
- Experience with TikTok, Instagram, Facebook, and Meta platforms
- Strong content creation, video editing, and photography skills
- Knowledge of Meta Ads Manager and social media analytics
- Comfortable appearing on camera and creating promotional videos
- Experience using tools such as CapCut, Canva, Adobe Creative Suite, or similar
- Strong communication, organizational, and project management skills
Primary Responsibilities: - Create and publish engaging social media content and videos
- Manage daily activity across social media platforms
- Develop content calendars and marketing campaigns
- Monitor engagement, messages, and performance metrics
- Execute and optimize Meta advertising campaigns
- Support promotions, product launches, community events, and brand awareness initiatives
- Track performance and provide recommendations to improve reach and engagement
- Monitor and respond to Google Reviews, ensuring timely engagement with customers, addressing concerns professionally, and identifying trends to improve customer satisfaction and store performance.
- Engage with customers through Facebook by responding to comments and messages, addressing inquiries and concerns, and fostering positive customer relationships while maintaining a professional brand image.
Social Media Coordinator Top Skills & Proficiencies - Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Coordinator or similar role.
- Strong understanding of multiple social media platforms, including Facebook, Instagram, TikTok, etc.
- Ability to create engaging and creative content across different formats.
- Knowledge of online marketing strategies and digital advertising.
- Familiarity with web design, publishing, and content management systems.
- Ability to identify and act on emerging digital trends.
- Strong analytical skills with the ability to interpret social media metrics.
- Excellent communication and time-management skills.
- Ability to multitask and manage multiple projects simultaneously.
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