Marketing Communication Specialist

Content Development & Copywriting

Develop, write, edit, and proofread marketing content for websites, social media, email campaigns, newsletters, brochures, presentations, and other marketing materials.
Create engaging messaging that communicates organizational services, accreditation programs, and the value of healthcare quality and patient safety.
Translate complex healthcare and technical information into clear, accessible content for different audiences.
Develop value-driven messaging that communicates the business and financial benefits of healthcare accreditation, including operational efficiency, quality outcomes, market differentiation, and financial performance.
Maintain consistent brand voice, tone, and messaging across all communication channels.
Collaborate with internal teams to gather information, identify key messages, and ensure accuracy across marketing materials.

Social Media & Digital Marketing

Develop and manage social media content across LinkedIn, Facebook, Instagram, and other relevant platforms.
Write, schedule, and publish engaging social media posts that increase brand awareness and audience engagement.
Create visually appealing graphics, presentations, and marketing materials using Canva.
Assist with content calendars, campaign planning, and digital marketing initiatives.
Monitor social media engagement and campaign performance to identify opportunities for improvement.
Stay current on digital marketing trends, SEO best practices, and social media strategies.

Client & Partner Marketing Communications

Work directly with accredited hospitals, surgical centers, physicians, and other healthcare professionals to support their marketing and communication needs.
Understand client marketing objectives and recommend appropriate communication materials and strategies.
Develop customized marketing content that helps healthcare organizations promote their accreditation achievements and commitment to quality patient care.
Prepare and deliver professional presentations to healthcare partners and other stakeholders regarding marketing programs, materials, and promotional opportunities.
Communicate the value of healthcare accreditation in terms of organizational performance, operational efficiencies, quality outcomes, market differentiation, and long-term financial sustainability.
Serve as a knowledgeable, responsive, and professional marketing resource for internal teams and external partners.
Collaborate with graphic design and marketing team members to ensure projects are completed accurately and on schedule.

Marketing Strategy & Project Coordination

Support the development and execution of integrated marketing campaigns and communication initiatives.
Incorporate value-based messaging throughout marketing materials, presentations, and stakeholder communications.
Collaborate with marketing leadership to identify content opportunities and implement creative marketing solutions.
Manage multiple writing assignments and marketing projects simultaneously while meeting deadlines.
Ensure marketing materials meet branding, quality, and communication standards.
Contribute creative ideas to increase brand visibility, strengthen partner relationships, and improve audience engagement.
Evaluate content effectiveness and recommend improvements based on engagement, feedback, and campaign results.