Marketing Communications Manager

Brasfield & Gorrie LLC
  • Birmingham, AL
    14 days ago

    Job Description

    Responsibilities

    At Brasfield & Gorrie, our purpose is building exceptional people, trusting relationships, great projects, and strong communities. We're looking for a Marketing Communications Manager to support that work across the company. The Marketing Communications Manager partners with corporate department leaders to understand their priorities and manage their marketing and communications needs. The role also manages the company's enterprise pulse survey program and communications reporting. To thrive in this role, you need to see the big picture and care about the details. You can bring structure to complex projects and keep work on track when priorities shift or several teams are involved. You are an excellent writer and communicator who can plan and manage projects, analyze information, solve problems, and contribute directly to writing, editing, and execution.

    Key Responsibilities

    Serve as a trusted communications counselor to corporate department leaders, recommending effective ways to reach target audiences with clear, timely messages

    Lead the development of marketing and communications materials from initial concept through delivery, providing creative direction to graphic designers, videographers, and other creative partners while maintaining corporate brand and graphic standards

    Manage the editorial calendar and project plans for corporate department initiatives, including timelines, milestones, contributors, reviews, and approvals; plan appropriate support involving Marketing, Creative Services, and Communications colleagues as needed

    Manage the company's employee listening program, including the enterprise pulse survey, survey design and cadence, platform setup and launch, response monitoring, analysis of quantitative and qualitative feedback, and presentation of clear insights and recommendations to senior leadership

    Seek input from internal communications, external communications, Marketing, and Brand Strategy to align messaging, timing, and channels for communications

    Write, edit, and manage content across multiple channels, including newsletters, intranet, websites, video, and other platforms

    Lead communications analytics and reporting for the department by establishing metrics, tracking engagement across channels, delivering reports, and recommending improvements based on the results

    Review deliverables to ensure accuracy of information, consistency, readability, and brand standards

    Lead, coach, and mentor communications team members; supervise staff and support professional development

    Identify and recommend technical and creative process improvements

    Hold a committee position with a local professional, industry, or nonprofit organization

    Successful Marketing Communication Managers at Brasfield & Gorrie:

    Champion Brasfield & Gorrie company culture

    Champion change process and motivate others to embrace change

    Can clearly determine and present the best course of action to connect the company with key stakeholders

    Proactively build strong relationships across the company to better understand business priorities, anticipate communications needs, and strengthen collaboration

    Are recognized by internal clients as thought leaders

    Exercise initiative and independent judgment in the solution of work problems

    Display commitment to support overall efforts of the marketing group with the expectation that additional hours may be required

    Education - Skills - Knowledge - Qualifications & Experience

    7-10 years of corporate communications, marketing, or public relations experience

    Bachelor's degree, preferably in public relations, journalism, English, or a related business field

    High proficiency with communications technology, including survey platforms such as Medallia, Qualtrics, and SurveyMonkey; email marketing platforms such as Workshop and Campaign Monitor; and media monitoring and social media management tools, with experience using these or similar platforms

    Familiarity with Canva, Salesforce, OpenAsset and Adobe Creative Suite; experience using AI tools such as Microsoft Copilot, Claude or ChatGPT to improve research, content development, analysis and workflow efficiency

    Strong analytical and data storytelling skills, with the ability to identify trends, distill complex data, and present clear findings and recommendations

    Excellent writing and editing skills and high proficiency in AP style

    Excellent time management, organization, and teamwork skills

    Ability to research, analyze, and synthesize information

    Availability for occasional local and out-of-town travel (5%)

    The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    7-10 years of corporate communications, marketing, or public relations experience

    Bachelor's degree, preferably in public relations, journalism, English, or a related business field

    High proficiency with communications technology, including survey platforms such as Medallia, Qualtrics, and SurveyMonkey; email marketing platforms such as Workshop and Campaign Monitor; and media monitoring and social media management tools, with experience using these or similar platforms

    Familiarity with Canva, Salesforce, OpenAsset and Adobe Creative Suite; experience using AI tools such as Microsoft Copilot, Claude or ChatGPT to improve research, content development, analysis and workflow efficiency

    Strong analytical and data storytelling skills, with the ability to identify trends, distill complex data, and present clear findings and recommendations

    Excellent writing and editing skills and high proficiency in AP style

    Excellent time management, organization, and teamwork skills

    Ability to research, analyze, and synthesize information

    Availability for occasional local and out-of-town travel (5%)

    The above description covers the principal duties and responsibilities of the job. The description shall not, however, be construed as a complete listing of all miscellaneous, incidental, or similar duties which may be required from day-to-day. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Numbers & Facts

    LocationBirmingham, AL

    Skills

    • AP Stylebookunmatched
    • Adobe Creative Suiteunmatched
    • Analysis Skillsunmatched
    • Artificial Intelligence (AI)unmatched
    • Brand Strategyunmatched
    • Cadenceunmatched
    • Calendar Managementunmatched
    • Campaignsunmatched
    • Coachingunmatched
    • Communication Skillsunmatched
    • Content Developmentunmatched
    • Content Managementunmatched
    • Corporate Communicationsunmatched
    • Corporate Planningunmatched
    • Creative Servicesunmatched
    • Data Qualityunmatched
    • Editingunmatched
    • Editorialsunmatched
    • Email Marketingunmatched
    • English Languageunmatched
    • Graphic Designunmatched
    • Internet Videounmatched
    • Intranetunmatched
    • Journalismunmatched
    • Leadershipunmatched
    • Marketingunmatched
    • Marketing Communicationsunmatched
    • Marketing Strategyunmatched
    • Mentoringunmatched
    • Metricsunmatched
    • Microsoft Product Familyunmatched
    • Newsletterunmatched
    • Nonprofitunmatched
    • Organizational Skillsunmatched
    • People Managementunmatched
    • Problem Solving Skillsunmatched
    • Process Improvementunmatched
    • Project Planningunmatched
    • Project/Program Managementunmatched
    • Public/Media/Press/Analyst Relationsunmatched
    • Qualitative Analysisunmatched
    • Quantitative Analysisunmatched
    • Research Skillsunmatched
    • Salesforce.comunmatched
    • Social Mediaunmatched
    • Storytellingunmatched
    • Survey Designunmatched
    • Systems Administration/Managementunmatched
    • Team Playerunmatched
    • Time Managementunmatched
    • Trend Analysisunmatched
    • Willing to Travelunmatched
    • Workflow Analysisunmatched
    • Writing Skillsunmatched

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