Join Our Team at Tegra Medical!
We're a trusted contract manufacturer for some of the biggest names in the medical device industry. Known for taking on complex projects that others can't, we pride ourselves on precision and innovation. Headquartered in Franklin, MA, Tegra Medical is part of the global SFS Group, based in Heerbrugg, Switzerland. Together, we're shaping the future of healthcare.
Job Summary
This position requires the employee to work onsite at the assigned company location as an essential function of the role. The Marketing & Communications Manager is responsible for maintaining and enhancing the Tegra Medical and SFS Medical Division brand and driving marketing initiatives that are aligned with and support the execution of the company-wide strategic plan worldwide. You will report to the Director of Sales. You will work in partnership with the marketing, communications, and sales teams throughout Tegra Medical and the SFS Medical Division.The Marketing & Communications Manager will lead the development of the overall integrated marketing and communications strategy and implementation for Tegra Medical and the SFS Medical Division, implement cost effective measures, ensure proper allocation of resources to support all marketing activities, and stay abreast of and interpret marketing and industry trends.
Role and Responsibilities
- Serves as brand steward, setting brand positioning and standards for all external and internal touchpoints and overseeing adherence to trademarks, brand guidelines, and branded company materials.
- Proactively develops marketing strategies to deepen penetration of existing customers and support account-based marketing in partnership with Sales. Aligns advertising and media plans with target-account priorities, a cohesive global narrative, and the company's strategic goals.
- Sets priorities and strategic direction for marketing and communications content and materials; delegates production, submissions, and distribution while ensuring brand standards, quality, timing, and budget requirements are met.
- Provides strategic direction to marketing vendors and supporting resources across advertising/media, tradeshows, and digital channels; defines objectives, delegates execution, and evaluates results against marketing priorities.
- Develops marketing forecast and manages associated budgeting and finance processes.
- Defines tradeshow strategy, participation priorities, and key messages in partnership with Sales to support customer engagement and account development. Delegates logistics and event coordination and evaluates outcomes against agreed objectives. Travels to several shows a year.
- Acts as a strategic advisor to Sales on customer-specific presentations and materials, translating customer needs and Tegra Medical's capabilities into clear value propositions and key messages. Guides content development across press releases, website content, ads, articles, success stories, and video scripts, with production delegated to appropriate resources.
- Evaluates and uses company-approved AI tools, where appropriate, to support content development, research, and marketing workflows, improve cost efficiency, and reduce turnaround time. Applies human review to ensure accuracy, brand consistency, and quality; protects confidential company and customer information; and measures results to guide continuous improvement.
- Defines the strategic role, content priorities, and objectives of the company website and e-commerce store; delegates day-to-day administration, maintenance, and content updates while overseeing alignment with customer needs and commercial priorities.
- Sets social media strategy, audience priorities, and key messages to support brand positioning and customer engagement; delegates account administration, content production, and publishing, coordinating with HR on employee and recruiting communications.
- Serves as a key and active member of the management team; oversees and participates in marketing presentations, meetings, tradeshows and other marketing events/activities.
- Proactively seeks out industry and thought leadership opportunities including exhibiting, advertising, bylined articles, quotes, awards, and speaking engagements.
- Proactively monitors and analyzes MedTech industry, market, and customer trends, announcements, and news. Regularly shares timely, actionable insights with the sales team and translates findings into recommendations for deeper customer penetration, account-based marketing, customer-specific messaging, and marketing priorities aligned with the company's strategic goals.
- Provides brand direction to facilities for signage, lobbies, displays, vehicles, and related materials, with design and implementation delegated to appropriate resources.
- Partners with HR to align employee-event communications and recruiting materials with brand positioning and standards, delegating social media execution and design production.
- Partners with the SFS Marketing team to define Medical Division messaging and content priorities, including website success stories and the Medical Division portion of the SFS website, ensuring alignment with customer needs and strategic goals.
- Defines priorities and briefs for product photography and video assets to support key customer messages; delegates production and maintenance of the Medical Device photo database.
Qualifications
- 8+ years of progressively responsible marketing experience, medical device industry experience a plus.
- Strong knowledge of proposals, media contracts, and marketing processes.
- Proven ability to build, maintain, and influence internal and external relationships.
- Exceptional team player with demonstrated leadership skills and the confidence and integrity to earn and sustain client and internal team member confidence.
- Excellent listening, multi-tasking, presentation, writing, and editing skills. Works independently.
- Experience with MSOffice and design concepts required familiarity with WordPress a plus.
Education Requirements
BA/BS in marketing, business, communications or equivalent.
Physical Requirements
- Frequent performing repetitive work.
- Occasional lifting (max. 40 lbs.)
- Occasional carrying (max. 40 lbs.)
- Subject to physical hazards from moving equipment and machine parts.
- Constant safety glasses.
- Constant full PPE.
- Frequent standing.
- Occasional sitting, walking, pushing, pulling, reaching.
- Regular attendance in the office is required
What We Offer:
On-the-job training and advancement opportunities
Competitive wages
Great benefits like health, dental, vision, life, and disability insurance; 401K and much more.
Paid time off, sick time and holiday pay
Employee Assistance Program/ Tuition Reimbursement
Monday to Friday, 8:00AM-4:30PM