Create and manage marketing content across multiple channels, including brochures, sell sheets, case studies, email campaigns, web content, and social media.
Work closely with product managers and engineers to understand product features, benefits, and applications, and bridge the gap between technical engineering capabilities and customer-centric commercial value propositions.
Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
Maintain and evolve the company's voice and messaging across internal and external communication platforms.
Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
Assist in planning and execution of industry trade shows and events, including booth messaging, signage, and promotional items.
Manage updates to the company website and ensure product pages are current and optimized for user experience and SEO.
Build, execute and analyze multi-channel inbound and outbound lead generation campaigns targeting complex industrial decision makers
Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness; make recommendations for improvements.
Collaborate with sales teams and distributors to support their marketing needs (e.g., co-branded collateral, training presentations).
Ensure brand consistency across all materials and communications.
Required Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or related field.
5+ years of experience in product marketing, B2B marketing or communications, preferably in an industrial or technical environment.
Excellent writing, editing, and proofreading skills; ability to tailor messaging for different audiences.
Proficient in Microsoft Office and Adobe Creative Suite; experience with email platforms (e.g., Mailchimp, HubSpot) and CMS tools (e.g., WordPress).
Strong project management and organizational skills with the ability to manage multiple priorities.
Ability to understand technical product information and turn it into customer-focused messaging.
Preferred Qualifications:
Experience working in or with manufacturing, engineering, industrial products or industrial flow control products.
Familiarity with CRM tools (e.g., Microsoft Dynamics 365, Salesforce) and marketing automation platforms.
Understanding of SEO, digital marketing best practices, and Google Analytics.
Basic graphic design or video editing skills are a plus.
CIRCOR is an EEO Employer of Females/Minorities/Veterans/Individuals with Disabilities