Marketing Communications Manager

At BRR Architecture, our vision is to elevate the everyday experience – for our clients, our communities, and our people. We’re looking for a dynamic and collaborative Marketing Communications Manager to help bring that vision to life through strategic storytelling, brand communications, and marketing content development. This position executes the tactics within the annual marketing plan, leads external visibility and awards, owns digital discoverability, oversees social media and content development alongside the Marketing & Communications Specailist. This role partners closely with the Principal, Marketing & Communications, and other principals to convert visibility into a pipeline.

ESSENTIAL FUNCTIONS

• Establish and sustain a consistent cadence for external communications, including website content and news, email marketing, media relations, social media and sponsorships.
• Execute campaigns to support cadence and tracks metrics for each campaign (LinkedIn, media relations, paid media, etc.)
• Find opportunities for thought leadership and project visibility: research target media, lead outreach, coordinate interviews, and train thought leaders for panel discussions and presentations.
• Coordinate sponsorship opportunities as needed.
• Facilitate and administer the firm’s conference strategy and schedule, maintain the annual conference calendar, evaluate opportunities against strategic priorities, partner with stakeholders on their conference efforts, and report on return on participation.
• Steward BRR’s search presence, requiring basic understanding of SEO fundamentals, Google Business Profiles.
• Develop and implement an AI engine optimization approach.
• Collaborate with team to structure website, project and thought leadership content so BRR is discoverable and cited when people search in large language models and Google AI Overviews.
• Plan, launch, optimize, and report on paid campaigns, with LinkedIn Campaign Manager as the primary channel.
• Evaluate and direct third-party software and/or agency partners that manage day-to-day SEO and search visibility. Set scope, KPIs, and budget with Principal, review performance reporting, and hold partners accountable to results.
• Lead the strategy for BRR’s social presence and maintain the social media calendar.
• Own award submissions end to end. Maintain the annual awards calendar and tracker, evaluate opportunities against fit and likelihood of success. Collaborate with technical stakeholders to research and draft design award submissions, coordinate project data, imagery, and proposals, and track outcomes.
• Collaborate with Creative Lead and others on final print and digital pieces, including paid creative and communications that support external visibility.
• Maintain positive and productive relationships across all studios and external vendors, to ensure continual communication and superior customer service.
• Direct, coach, and develop the Marketing Communication Specialist, delegating tactical execution and set clear priorities and expectations.
• Perform other related duties required and assigned.

ESSENTIAL QUALIFICATIONS

Education:

• Bachelor’s Degree in English, Journalism, Communications, Advertising, or Marketing preferred.

Experience:

• 5-7 years’ experience in marketing communications.
• 2+ years of public relations, external communications experience and managing paid digital campaigns (LinkedIn Ads strongly preferred).
• Working knowledge of SEO and AI engine optimization (AIEO).
• Management experience preferred.
• AEC industry experience preferred.

Licenses/Certifications:

• Google Analytics (GA4) certification preferred but not required. LinkedIn Marketing certifications preferred.
• CPSM accreditation preferred.
• A valid driver’s license is required.

Knowledge and Skills:

• Proactive problem-solver who seeks clarification as necessary.
• Excellent organizational and prioritization skills with the ability to prioritize workload and deliver on multiple projects simultaneously.
• Team-oriented, reliable, honest and approachable. Interacts positively with colleagues across the firm.
• Thrives in a fast-paced environment and remain composed under pressure.
• Analytical and able to translate campaign data into decisions and clear recommendations for leadership.
• Proficient with LinkedIn Campaign Manager, Google Analytics, WordPress, email marketing platforms, social scheduling tools, Adobe Design Suite, and Microsoft Office Suite.
• Strong writing, grammar, and proofreading skills.

Working Conditions:

• Work is performed primarily in an office setting.
• Most work is performed on a computer while seated.
• Travel may be required.
• Ability to lift up to 15 lbs.

Full-time Exempt

BRR Architecture is an equal opportunity employer, drug-free workplace, and complies with ADA regulations as applicable.