Marketing & Communications Specialist

Who We Are
Are you passionate about making a positive impact on the lives of young girls and helping them develop into confident, capable leaders of the future? If so, we invite you to become a dynamic part of the Girl Scouts of Wisconsin Badgerland team. At Badgerland Girl Scouts, we believe in the power of every girl to change the world, and we are looking for dedicated individuals who share our commitment to fostering courage, confidence, and character in the next generation of female leaders. Join us in creating a brighter future for girls, where they can discover their potential, embrace diversity, and build a better world.

Position Summary 

The Marketing & Communications Specialist plays a key role in advancing the mission of Girl Scouts by developing and executing creative, high-impact marketing strategies that elevate our brand, drive engagement, and support council-wide goals. This position focuses on content development, campaign execution, and cross-channel communications that reflect the spirit and values of Girl Scouting. As a collaborative individual contributor, the specialist partners across departments to deliver compelling messaging, strengthen visibility, and ensure consistency in how Girl Scouts is experienced and understood by members, volunteers, and the broader community.

Job Type: Salary/Exempt
Salary Range:  $55,000-$60,000/year
Expected hours: 37.5 hours per week
Location: Madison, WI; Janesville, WI; or La Crosse, WI

Essential Duties and Responsibilities

·         Partner with the Marketing & Communications team to develop audience-specific messaging and campaign strategies that reflect Girl Scout values and support council goals.

·         Own cross-platform content strategy and execution for assigned initiatives across web, social media, email, print, video, direct mail, and digital advertising.

·         Develop and optimize campaign webpages, targeted social content, email series, and digital advertising to strengthen visibility, engagement, and participation.

·         Plan, launch, and track campaigns for membership, cookies, camp, programs, fundraising, and events, coordinating agency or vendor support when available and ensuring on-time, on-budget delivery.

·         Lead major member emails, monthly newsletters, and campaign communications, including content development, audience selection, production, testing, sending, and evaluation.

·         Own assigned print and digital publications from planning through delivery, coordinating content, design resources, proofs, approvals, production vendors, mailing, and deadlines within approved budgets.

·         Monitor communication metrics, audience feedback, industry trends, and marketing data, translating findings into recommendations and campaign improvements.

·         Develop campaign copy and guide creative execution for print and digital materials; coordinate agreed design, photo/video, and proofreading contributions with the Marketing Coordinator as needed.

·         Lead routine media outreach, develop news releases and story pitches, and contribute to sensitive-issue messaging. Serve as communications lead during Senior Director of Marketing and Communications  absences within established guidance and approval authority.

·         Drive assigned marketing initiatives from concept through delivery, managing timelines, approved spending, and contributions from other departments; confirm factual content and required approvals with the requesting department.

·         Attend select evening and weekend events to gather stories, interviews, and content that bring the Girl Scout experience to life.

·         Champion Girl Scout mission and brand standards across communications, applying accessibility, accuracy, and permission requirements while staying current on marketing best practices.

·         Work within the established budget and maintain expenses and receipts as needed.

·         Believe in the mission and values of Girl Scouting and be willing to subscribe to the principles expressed in the Promise and Law and Wisconsin Badgerland Girl Scouts mission, vision, and values.

Education or Experience

·         Bachelor's degree in Marketing, Communications, Graphic Design, Business Administration, or a related field.

·         Other combinations of education and relevant experience that demonstrate the ability to perform the duties of the position will be considered.

·         Minimum three years of progressive marketing and communications experience with a demonstrated record of multi-channel content creation, messaging strategy, and project execution.

·         Proficiency with graphic design and visual storytelling tools, such as Canva or Adobe Creative Cloud, with the ability to create and adapt campaign materials.

·         Hands-on experience with email marketing, social media, website content, and paid digital advertising.

·         Ability to manage publication projects, including coordinating content, reviewing proofs, and working with designers or print vendors.

·         Demonstrated ability to analyze communication results and adjust content or tactics to improve engagement and response.

·         Strong communication, judgment, and decision-making skills, with the ability to take ownership of assigned work.

·         Exceptional written and verbal communication skills, including writing for different audiences and editing for clarity and accuracy.

·         Demonstrated ability and sensitivity working with youth and people of diverse backgrounds, cultures, and lifestyles.

·         Proficiency with Microsoft Office Suite and cloud-based collaboration tools.

·         Highly organized and detail-oriented, with the ability to manage competing deadlines and follow projects through completion.

·         Strong project management skills and a practical, solutions-oriented approach to coordinating timelines, approvals, and contributors.

·         Skilled relationship builder who works effectively across departments and with colleagues at every level of the organization.

·         A proactive team player who works independently while understanding how assigned projects contribute to broader marketing goals.

·         Ability to learn and use marketing reporting and analytics tools; experience with Salesforce Marketing Cloud or similar email and customer relationship management platforms is preferred.

·         Strong work ethic, curiosity, and willingness to learn, with a high level of integrity, confidentiality, and discretion.

·         Comfortable supporting crisis or sensitive communications within established guidance and approval processes.

·         Spanish/bilingual skills are a plus.

·         Be or become a registered member of Girl Scouts of the United States of America; develop a working knowledge of Girl Scout philosophy and programming and be committed to the Girl Scout mission. Prior Girl Scout experience is not required.

Other Requirements

      Must be able to occasionally work irregular hours, including nights and weekends.

      Anticipated time away from office is 5-15%.

·      Possess a valid drivers’ License and proof of insurance.

·     Must be able to work both in an office setting and independently off-site.

Physical Requirements

       The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must be able to withstand:

a.       Must be able to work in an outside environment, where you have the ability to walk/hike daily, at various grades, elevations, and on uneven terrain.

b.       Prolonged periods sitting at a desk and working on a computer.

c.        Operate office equipment manually.

d.       Must be able to lift and/or move up to 25 pounds at times.

Individual Core Competencies 

        Adaptability: Accepts criticism and feedback, adapts to changes in the work environment, changes approach or method to best fit the situation, and manages competing demands.

        Communications: Exhibits good listening and comprehension, expresses ideas and thoughts in written form and verbally, keeps others adequately informed, and uses appropriate communication methods.

         Customer Service: Displays courtesy and sensitivity, manages difficult or emotional customer situations, meets commitments, responds promptly to customer needs, and solicits customer feedback to improve service.

         Dependability: Commits to doing the best job possible, follows instructions and responds to management direction, keeps commitments, meets attendance and punctuality guidelines, and responds to requests for service and assistance.

       Cooperation: Displays positive outlook and pleasant manner, establishes and maintains effective relations, exhibits tact and consideration, offers assistance and support to co-workers, works actively to resolve conflicts, and works cooperatively in group situations.

         Job Knowledge: Competent in required job skills and knowledge, displays understanding of how job relations to others, exhibits ability to learn and apply new skills, keeps up to date of current developments, requires minimal supervision, and uses resources effectively.

Other Duties

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position.  Duties, responsibilities and activities may change at any time with or without notice.

Equal Opportunity Employer

Girl Scouts of Wisconsin Badgerland is an equal opportunity employer.