Marketing Coordinator Join our team as a Marketing Coordinator supporting the Greater Phoenix area! At ApexNetwork Physical Therapy, patients come first; it's what we all believe. It's the driving force behind our passion and what has helped us become one of Entrepreneur magazine's top franchise picks.
Marketing/Client Relations: - Develop and maintain positive relationships with referral sources or potential referral sources in the assigned territory
- Maintain awareness of assigned clinics’ weekly visits, referral patterns, and overall success
- Develop strategic marketing plans to continually improve referrals and awareness
- Facilitate relationship building between physical therapy team members and referral sources
- Identify referral targets and establish the consistent frequency of visits
- Provide clinic tours and establish positive relations with referred patients when onsite
- Host and attend beneficial events in the region that would increase exposure to potential referral sources/patients (may require some overnight travel)
- Develop creative giveaways/thank you gifts for referral contacts
- Educate potential referral sources on all service lines and clinic locations and maintain a high-level knowledge and understanding of those service lines
Event Planning: - Seek out and identify beneficial community events and sponsorships
- Schedule and coordinate marketing events, including luncheons and dinners, physician presentations, conferences, staff in-services, open houses, business after hours, ribbon cuttings and business expos
- Coordinate event planning including booking venues and arranging menus and AV needs, preparing materials, and assisting with other duties the day of the event.
Reporting/Communications: - Maintain an organized event schedule and create territory coverage schedules
- Weekly analysis of PTPP referral reporting
- Provide relevant research in designated territories when marketing, i.e. look for new physicians or changes of addresses, identify other business development opportunities, etc.
- Complete market research for future growth areas, i.e. information on industries and physicians, local competition, demographics of the community, etc.
- Provide support to clinicians with marketing their designated doctors, i.e. assist with the preparation of necessary marketing materials, assist in scheduling surgery/clinic observation, etc.
- Maintain a detailed daily marketing log when calling on physicians and industries
- Utilize physician fast facts and other provided logs to track physician visits and the materials or premium gifts that are being issued at each visit.
- Complete weekly huddle report and other assigned reporting for clinics in the territory
- Attend regularly scheduled marketing meetings and provide relevant information about local markets and other issues or concerns to be addressed
- Maintain a well-organized database of physicians, case managers, and industry contacts.
- Track spending costs and assist with the preparation of the budget for marketing expenses
What it takes: - Basic knowledge of the medical field
- Experience with business-to-business sales or marketing
- Previous sales or marketing experience is required
- Marketing experience with physicians is preferred
- Excellent communication and public speaking skills
- Ability to travel locally consistently and for longer durations state-wide, some out-of-state travel may be required
- Valid driver's license
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