Marketing Coordinator

Position Summary

The Marketing Coordinator keeps marketing moving across every channel for Rural Metro Fire and Capstone Fire & Safety Management. This role runs trade shows, market-level social media, Google Business Profiles, email and direct mail sends, printed collateral, and local website content, and serves as the front door for every marketing request in the company. Key priorities include Rural Metro Fire's subscription membership program, business development in industrial and municipal markets, and Capstone's wildfire and confined space services.

This is an execution role with real ownership. Reporting to the Marketing Operations Manager, the Coordinator manages dozens of projects at once, keeps agency and vendor partners on schedule, and makes sure every campaign is built correctly in Salesforce so results can be measured. The Marketing Operations Manager turns the company's go-to-market strategy into plans, priorities, and budgets; the Coordinator owns the channels, the schedule, and the follow-through, and is the person who knows the status of everything.

Essential Functions

Social Media & Google Business Profiles:

• Manage market-level social calendars, posting, and monitoring in coordination with local markets and our agency
• Keep every location's Google Business Profile accurate, respond to reviews, and report monthly results
• Salesforce Campaigns, Email & Direct Mail
• Build Salesforce campaigns, import and clean lists, and manage campaign members
• Build, test, and deploy HTML email and direct mail from approved templates, and grow our email list

Agency, Vendor & Request Management

• Own marketing request intake and recommend how each request is handled
• Brief and track agency work, reconcile agency hours, and manage print vendors within budget

Website Content & Asset Library

• Update local web content on Squarespace, StoreConnect, and WordPress and audit pages monthly
• Maintain a shared, version-controlled library of brand assets

Trade Shows & Events

• Execute trade shows end to end: registration, logistics, booth shipping, staffing, and budget
• Load event leads into Salesforce within three business days and produce post-event recaps

Reporting, Budget Tracking & Business Development Support

• Pull channel data, build the monthly data pack, and track spend against budget
• Monitor and route RFPs, and cover scheduled campaigns when the Marketing Operations Manager is out

Qualifications

Required:

• Bachelor's degree in Marketing, Communications, Business, or related field, OR equivalent combination of education and experience
• 3+ years of experience in marketing coordination, marketing operations, or a similar execution-focused role
• Proven ability to manage 25+ concurrent projects with competing deadlines without dropping details
• Hands-on experience with email platforms, business social media scheduling, and website content management systems
• Experience managing outside vendors or agencies against deadlines, specifications, and budgets

Preferred:

• Hands-on Salesforce experience, including campaigns, list imports, and basic reporting
• Experience managing Google Business Profiles across multiple locations
• Trade show coordination experience, including booth shipping and lead capture
• Basic HTML/CSS and Canva or Adobe Creative Cloud skills for quick, on-brand edits
• Background in public safety, fire services, subscription services, or other community-facing industries

Knowledge, Skills, and Abilities

• Highly organized; keeps many projects moving at once with a working system and clear status at all times.
• Detail-oriented and quality-focused; uses checklists and treats pre-launch testing as second nature.
• Holds vendors and agencies to dates, specifications, and scope, and raises scope creep early.
• Communicates clearly and proactively with market leaders, operations teams, sales, and partners; sets realistic expectations.
• Exercises sound judgment on what to decide independently and what to escalate, bringing issues forward early with a recommended answer.
• Thrives executing against a plan set by others while proposing practical process improvements.

Position Conditions

• Standard office environment with occasional visits to local markets and fire stations
• Travel of approximately 10-20% for trade shows and local market events
• Occasional evening or weekend work around trade shows, events, and campaign deadlines
• Ability to lift up to 25 pounds occasionally (booth materials, displays, and collateral)

Position Disclaimer

This position description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties required by their supervisor. This document provides an overview of the position currently available and is not an employment contract. RMF reserves the right to modify position responsibilities or position descriptions at any time. Employment with RMF is at-will and either party can terminate the employment relationship at any time with or without cause and with or without notice within the confines of federal and state law.

Rural Metro Fire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.