Organization: Antelope Valley Boys & Girls Club
Position Type: Full-Time, Non-Exempt
Pay: $25-28 per hour
Classification: Lancaster/Palmdale area, CA (Antelope Valley)
Reports To: Director of Development
________________________________________
Job Summary
The Marketing Coordinator is responsible for developing and implementing marketing and communications strategies that increase public awareness of the Antelope Valley Boys & Girls Club's mission, programs, services, events, and community impact.
This position creates and manages promotional content across print, digital, web, email, and social media platforms, including newsletters, press releases, flyers, graphics, website updates, branded apparel, and other marketing materials that maintain brand consistency and effectively engage members, families, donors, volunteers, community partners, and the public.
The Marketing Coordinator manages the Club's social media presence by creating and scheduling content, promoting programs and events, and fostering audience engagement, while also monitoring website traffic, social media performance, and other digital marketing metrics to prepare monthly analytics reports that evaluate campaign effectiveness and inform future marketing strategies.
This position collaborates closely with program staff, leadership, and development personnel to identify target audiences, promote organizational initiatives, support fundraising campaigns and special events, and strengthen the Club's visibility and community presence.
Key Responsibilities
1. Leadership
- Contribute to development and implementation of marketing and public relations strategies designed to build appreciation and support of Club programs, services and activities, and to increase participation by youth in the community.
- Work closely with volunteer committees; partner to create and foster advertising agendas based on Club programs and calendar.
2. Strategic Planning
- Contribute to operational strategic planning, identifying opportunities to promote Club services, programs and activities to specific constituents or the public at large.
- Identify and evaluate opportunities to improve Club marketing and public relations activities.
- Play an active role in obtaining knowledge of Club programs and activities at each Antelope Valley Boys & Girls Club location to determine how to both support and promote.
- Utilize planning tools for effective management of tasks and responsibility including the Website Dashboard, Constant Contact, and Marketing and Resource Development calendar.
3. Resource Development
- Contribute to attaining financial support by increasing membership and building the Club’s base of support through financial marketing and public relations campaigns.
- Design and promote special events that focus awareness on Club activities, engage community support and generate revenues.
- Supports resource development activities with printed materials, online marketing and donor management.
- Assist in organizational fundraising campaigns and events including Annual Giving Campaign, End of the Year Ask, Back2School Celebration, Youth of the Year Gala and Golf Invitational.
- Assist Director of Development with donor management, donor stewardship and donor relations.
4. Resource Management
- Control marketing and public relations expenditures against budget. Manage vendors and freelance consultants to ensure timely, cost-effective delivery of products and services.
- Establish and maintain procedures and formats for marketing and public relations materials and activities.
- Continuously develop knowledge of best practices to market Club programs, services and activities within the community.
5. Partnership Development
- Develop collaborative partnerships with Club staff, volunteers, members, parents, supporters, other Clubs, media contacts, consultants and vendors and other not-for-profit organizations to establish professional links within the community.
- Assist in engaging new partners and business opportunities for the AVBGC.
6. Special Events
- Assist Director of Development as lead staff for all Club Special Events, planning committee meetings, utilizing agendas and action plans.
- Coordinate planning for fundraising events including solicitation of auction items, vendors and volunteers.
- Evaluate and assess each event’s needs.
- Coordinate and plan Outreach/Resource Development Committee meetings, working with Director of Development, Board and Committee members.
- Market, promote, develop effective marketing tools/resources to support all Special Events.
7. Marketing and Public Relations
- Participate in the development and implementation of all marketing and public relations activities to increase the visibility of Club programs, services and activities.
- Maintain good public relations with local media contacts, members, families, alumni, community leaders and youth serving professionals.
- Manage effective public events as marketing and promotional opportunities to share the Club’s story and mission; for example, Trade Shows, Resource Fairs, others as deemed fitting by Director of Development.
- Participate in BGCA marketing initiatives, campaigns and projects, including MAC awards, Alumni, Healthy Initiatives, BGCA Week, Day for Kids and Great Futures.
8. Online Marketing
- Create daily social media content and consistently post to Facebook, Instagram, and YouTube
- Review social media analytics and adjust strategies based on data, to increase engagement and followers.
9. Website
- Manage and oversee website content, updating individual pages as necessary, utilizing BGC Web Dashboard.
10. Other
- Develop monthly and/or yearly calendars for specifically identified subject areas based on Club and Director of Development direction.
- Work with other departments and Club sites to develop promotional plans and materials for program events.
- Create and disseminate scheduled newsletter mailings, email news flashes, social media outreach, marketing/promotion campaigns based on established weekly, monthly calendars or as directed by the Director of Development and appropriate committees.
- Attend Special Events as needed and take photos for marketing purposes.
- Utilize and maintain targeted email lists on Constant Contact.
- Oversight and assistance for AVBGC’s presence in the media, including on-line calendars, press releases and media alerts.
- Maintain standards of BGCA National branding for Club staff and promotional pieces, oversight to provide alignment with BGCA National guidelines.
- Be a positive role model while promoting AVBGC mission and vision.
_______________________________________
Qualifications
- Education: Associates or Bachelor’s degree in Business Administration, Marketing, Communications, Non-Profit Management, or a related field (or equivalent experience).
- Experience: Minimum 1–3 years of professional experience in marketing, digital communications, graphic design, or public relations (ideally in a non-profit or community setting).
- Proven Track Record: Proven track record managing social media business accounts, building email newsletters, and designing digital/print promotional materials (e.g., using Canva or Adobe Creative Suite).
- Local Knowledge: Strong familiarity with the Antelope Valley community, its philanthropic landscape, and local business networks is highly preferred.
- Software Skills: Proficiency with Meta Business Suite (Facebook/Instagram), email marketing software (like Constant Contact or Mailchimp), website content management systems (CMS), and Google Workspace/Microsoft Office.
Core Competencies
- Exceptional Communicator: Outstanding written, verbal, and presentation skills; able to inspire a diverse range of stakeholders.
- Strategic & Organized: Ability to balance big-picture strategy with hands-on, day-to-day execution.
- Ethical Leadership: Adherence to the highest ethical standards of fundraising and financial accountability.
Physical Requirements / Work Environment
Full-Time Benefits Overview
Health (Club covers 100% of the Bronze Plan.) (Employees are responsible for spouse/dependents coverage.)
Dental/Vision (Club covers 50%)
The Club offers a 401(k) retirement plan with employee contributions available shortly after hire and employer contributions for eligible employees who meet age and service requirements.
Long-Term Disability Insurance (Club covers 50%) [only available during open enrollment time]
Short-Term Disability Insurance (Club covers 50%) [only available during open enrollment time]
Vacation: 40 hours after 1 year, 80 hours after 3 years, 120 hours after 6 years, 160 hours after 10 years
12 Paid Holidays (New Year's Day, Martin Luther King Jr. Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Veterans Day, Thanksgiving Day, Day after Thanksgiving, Christmas Eve, and Christmas Day)
Employee Assistance Programs (EAPs) [Available after 90 days of employment on the first of the month] [EAPs include: 3 counseling sessions, Toll-Free Crisis Line, Legal & Financial Resource Center, Active Daily Living Resource Center, Weekly Webinars on wellness, Free Kits, Consumer Discounts]
Benefits can change at any time
________________________________________
DISCLAIMER:
The information presented indicates the general nature of work and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job. Employer or employee may terminate the employment relationship at any time with or without cause.