The Marketing Coordinator supports ASHBA's marketing, communications, advertising, and outreach efforts. This role helps strengthen brand visibility, grow engagement, and support the promotion of the American Saddlebred breed. Responsibilities include assisting with digital and print communications, supporting publications, coordinating outreach activities, managing advertising sales, and collaborating with staff, volunteers, councils, and external partners.
The role is designed to be flexible as marketing needs evolve, and the ideal candidate is adaptable, organized, and comfortable working in a fast-paced, collaborative environment.
KEY RESPONSIBILITIES
Represent ASHBA at Events
• Travel to 15 to 20 horse shows per year, as well as conventions, expos, educational programs, and member events, to represent ASHBA.
• Set up, staff, and manage ASHBA booths, providing professional assistance to members, exhibitors, breeders, owners, and other participants.
• Lead the design, development, and selection of ASHBA merchandise, and manage sales at event booths and through ASHBA's online store, including inventory, pricing, and fulfillment.
• Plan and execute Fan Zone activities at horse shows that introduce spectators and new audiences to the American Saddlebred.
• Prepare promotional items, signage, displays, and educational materials that support breed promotion at events and community activities.
Marketing Initiatives Owned
• Lead the planning, promotion, and execution of ASHBA's Learn to Ride campaign in collaboration with participating barns, instructors, and partners.
• Develop, manage, and grow ASHBA's affiliate marketing program, including recruiting partners and monitoring performance.
• Coordinate production of the Journal of Horse Ads magazine, including communicating with contributors and advertisers, gathering materials, working with designers, proofing content, and maintaining production timelines.
Advertising Sales & Promotional Materials
• Sell advertising for ASHBA platforms, including the website, email announcements, and print publications.
• Manage follow-up communication with advertisers and prospective partners.
• Develop media kits and sales packets for advertising and sponsorship opportunities.
Volunteer & Council Support
• Work with volunteers involved in marketing, outreach, and event activities, including onsite coordination.
• Support an assigned council with meeting preparation, communication, and project coordination.
• Provide volunteers with necessary materials, messaging, and tools.
QUALIFICATIONS & SKILLS
• Bachelor's degree in marketing, communications, digital media, or related field preferred.
• 1 to 3 years of marketing, communications, or advertising experience.
• Strong written communication and content creation skills.
• Familiarity with Asana, Microsoft Office Suite, and design tools such as Canva or Adobe Creative Suite.
• Strong organizational skills and the ability to manage multiple projects.
• Comfort working with volunteers and assisting at public events.
• Interest in or willingness to learn about the American Saddlebred breed.
PHYSICAL & WORK REQUIREMENTS
• Must be able to lift up to 25 pounds.
• Must be able to sit or stand for extended periods of time.
This position requires extensive travel to 15 to 20 horse shows per year, in addition to conventions and other events. The role regularly involves evening and weekend work, including extended days onsite during show schedules. Operating ASHBA's booths at these events is a central function of the position.
WHY JOIN ASHBA?
• Be part of a passionate team dedicated to preserving and promoting the American Saddlebred breed.
• Work in a dynamic role that allows for creativity and direct impact on membership and volunteer engagement.
• Engage with a vibrant community of equestrians, enthusiasts, and industry professionals.
• Opportunities for professional growth and networking within the equestrian world.
• Generous benefits package including:
◦ 180 hours of paid vacation, 68 hours of sick leave, and 14 paid holidays, as well as the week between Christmas and New Year's Day.
◦ Medical, dental, and vision coverage, with ASHBA covering much of the premium.
◦ SIMPLE IRA retirement plan with an employer match of up to 3%.
• As a 501(c)(3) nonprofit, ASHBA is a qualifying employer under the federal Public Service Loan Forgiveness (PSLF) program.
ASHBA is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or other characteristics protected by applicable federal, state, or local law.
This job description describes the general nature and level of work performed by employees in this position. It is not intended to be an exhaustive list of all duties, responsibilities, qualifications, or requirements. Duties and responsibilities may be modified as organizational needs change.
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