Marketing Coordinator

POSITION: Marketing Coordinator

DEPARTMENT: Marketing

REPORTS TO: Marketing Manager

FLSA STATUS: Full Time (Exempt/Salary)

COMPENSATION: $48,000-$58,000/year

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you. Join us!

POSITION SUMMARY     

This position will support the activities and operations of the U.S. Bank Stadium Marketing Department, including supporting the advertising, marketing, and communications functions of the organization. The Marketing Coordinator will prepare and execute marketing initiatives with a goal to support the Marketing Manager and Director of Marketing, while ensuring the success of Legends Global and U.S. Bank Stadium.

VENUE INFO

U.S. Bank Stadium, owned by the Minnesota Sports Facilities Authority, is a multi-purpose stadium located in the heart of Minneapolis, Minnesota. With over 66,000 seats, this state-of-the-art facility hosts a dynamic range of events, including the Minnesota Vikings, concerts, family shows, college and high school sporting events, conventions, trade and consumer shows, community events, corporate meetings, receptions, private celebrations, and guided tours. Since opening in July 2016, U.S. Bank Stadium has hosted 2,000 events with over 10.3 million guests.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Prepare copy for the creation of various traditional and digital marketing collateral including advertisements, media alerts, reports, award submissions, proposals, digital marketing tools, and sales materials for venue and event-specific initiatives
• Coordinate the management, development, production, and distribution of promotional and collateral materials to support marketing and venue-owned programs

• Conduct regular monitoring of the website and Digideck sales tools
• Handle internal design requests from Legends Global departments including updating maps, guides, and signage
• Support traditional, grassroots, and online promotional efforts for concerts and events to maximize attendance and revenue
• Provide research for marketing requests as relevant to U.S. Bank Stadium’s stadium or event marketing plans
• Develop and maintain a social content calendar for the building
• Monitor and reply to social media/customer service-related needs
• Provide onsite assistance for media and marketing-related activities including social media monitoring for events, press access for the facility, photo shoots, promotional events, etc.
• Compose venue reports, event marketing recaps, and advertising settlements as needed
• Fulfill sponsorship and/or partnership deliverables and reporting
• Coordinate all photography requests (external and internal) and maintain photo library/archive
• Maintain media databases
• Track and archive U.S. Bank Stadium media clips and mentions
• Ability to work in a collaborative, team-oriented environment and nights and weekends when required
• Represent Legends Global/U.S. Bank Stadium at the stadium’s events as needed
• All other duties/responsibilities as assigned

QUALIFICATIONS AND SKILLS

• Strong organizational skills and ability to effectively work under pressure on multiple projects simultaneously, while meeting tight deadlines

• Excellent proofreading abilities and writing/verbal communication skills

• Excellent attention to detail

• Ability to establish and maintain effective working relationships

• Ability and desire to support marketing department and a wide range of marketing initiatives

• Ability to prepare effective reports

• Desire to work both as a team-player and work on projects individually

• Demonstrate high level of energy and self-motivation to work efficiently and enthusiastically

• Must be able to maintain confidentiality and use discretion when privy to sensitive information

• Ability to work long, irregular hours as dictated by programming, including evenings, weekends and holidays

MINIMUM EDUCATION AND EXPERIENCE

• Bachelor’s degree from an accredited four-year college or university in marketing, public relations, mass communications, journalism or related field preferred

• 2 years of experience in marketing, advertising, sports/event management or related experience and training

• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook

• Strong knowledge of design programs including Adobe Create Suite (Adobe Illustrator, Photoshop and InDesign)

NOTE

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.