Marketing Coordinator - ProGreen

Key Responsibilities

Website & SEO/AEO

· Monitor website traffic, search rankings, and organic search performance.

· Support SEO updates, including keyword research, page titles, meta descriptions, links, and website content.

· Help create content that improves search visibility and attracts potential customers.

· Review Google Search Console for changes in website clicks, impressions, rankings, and indexing.

· Identify website issues and coordinate fixes with the appropriate team or website partner.

· Support SEO and AEO by improving ProGreen’s visibility in search engines and AI-powered answer tools.

Google Business Profile & Local SEO

· Help maintain ProGreen’s Google Business Profiles and location information.

· Support local SEO and AEO for ProGreen’s locations and service areas.

· Monitor profile information, photos, performance, and customer reviews.

· Gather location-specific details and photos from internal teams for online use.

Digital Marketing & Advertising

· Coordinate and monitor advertising campaigns on platforms such as Google, LinkedIn, and Meta.

· Help prepare campaign plans, keywords, audience targeting, ad copy, and creative materials and track campaign results.

· Organize digital marketing assets for each location.

· Plan and schedule organic social media content for Facebook, Instagram, and LinkedIn.

· Track social media reach, impressions, engagement, and audience growth.

Grassroots & Local Marketing

· Help plan and support trade shows, community events, sponsorships, and local outreach.

· Work with sales representatives and branch teams to identify local marketing opportunities.

· Prepare marketing materials for events, local markets, and sales teams.

· Gather project photos, customer stories, and testimonials for marketing use.

· Track leads and follow-up from events and local marketing activities.

Content & Campaign Coordination

· Help create content for ProGreen’s website, email, social media, advertising, and printed materials.

· Coordinate campaign schedules, materials, approvals, and distribution.

· Support campaigns for ProGreen’s residential, commercial, and product offerings.

Marketing Reporting & Lead Generation

· Prepare regular summaries of website, SEO, AEO, advertising, social media, and campaign performance.

· Track website traffic, leads, conversions, ad spend, click-through rates, and other key marketing measures.

· Help evaluate lead sources, including advertising, website forms, phone calls, chat, social media, and referrals.

· Share performance trends and recommendations with the marketing team.

· Create graphics for organic social media and other digital campaigns.

· Use customer-created photos, videos, and other content in marketing.

Qualifications

· Previous experience in marketing coordination, digital marketing, content creation, or a related role preferred.

· Working knowledge of SEO, local search, Google Business Profile, and emerging AEO practices.

· Familiarity with Google Search Console, website analytics, digital advertising platforms, and social media reporting.

· Ability to create graphics and marketing materials using tools such as Canva or Adobe Creative Suite.

· Strong writing, editing, verbal communication, and attention to detail.

· Excellent organization, follow-through, and ability to coordinate multiple campaigns and deadlines.

· Comfort working with spreadsheets, performance data, and CRM systems such as HubSpot.

· Ability to collaborate with sales representatives, branch teams, and external marketing partners.

Measures of Success

· Website content and Google Business Profile information remain accurate and current.

· Campaigns, social media content, and event materials are delivered on schedule with required approvals.

· Marketing performance reports are accurate, timely, and include useful recommendations.

· Website traffic, search visibility, engagement, leads, and conversions are tracked against established goals.

· Advertising spend and results are monitored, with performance concerns communicated promptly.

· Event leads and local marketing activity are documented and routed for sales follow-up.

Why Join ProGreen Synthetic Turf Solutions?

At ProGreen, we are committed to delivering industry-leading synthetic turf products while fostering a culture built on integrity, accountability, innovation, and exceptional customer service. If you are passionate about achieving measurable results, and making a meaningful impact, we invite you to join our team.

ProGreen Synthetic Turf Solutions is an Equal Opportunity Employer.