Our mission is to deliver exceptional plumbing, heating, and cooling solutions driven by our core values of Integrity, Drive, Change, and Dedication. We are committed to serving our neighbor communities with the personal touch of a family business and the professional excellence our customers deserve.
The Big Task
Support Lawrence Plumbing, Heating and Cooling LLC’s growth by coordinating and managing marketing projects across multi-omni channels, track reporting and improve ROIs, and driving consistent content across all digital channels that correspond appropriately.
You will help us grow the business by building brand awareness, building reputation, and generating customer calls.
Key Responsibilities:
Manage weekly social media content across Google Business Profile (GBP),Social Media Platforms, Prints, Partner lead Services, and customer reviews
Capture and edit short form video content (3–5 clips weekly).
Maintain a shared change log with our digital marketing team for continuous website updates and offers.
Produce a weekly marketing report (leads, booked jobs, ROI by channel) to provide direct report to make any budget adjustments necessary
Monitor Google LSAs and PPC daily for spend caps, disputes, and performance.
Assist CSRs with review request cadence and GBP post scheduling.
Support coordination of offers, promotions, and seasonal campaigns, including coordination of outbound call campaigns.
Coordinating direct mailings by following various mailing campaigns and updating appropriately using targeted zip code segments for higher ROI
Coordinating email campaigns by coordinating and updating consistently and appropriately
Monitor and review customer reviews and ratings, responding quickly with SEO optimized wording to ensure strong, reputable online reputation
Guerilla Marketing and Community Outreach Marketing efforts
Skills & Experience:
Strong understanding of the home services industry, seasonal changes, trends, and staying competitive
Ability to familiarize with our current client base with a focus on demographics, segments, trends, and behaviors
Familiarity with CRMs ( Service Titan) to pull customer information, reporting, locations
Familiarity with marketing platforms, outbound campaigns and email campaigns
Familiarity with project management at basic level to create marketing planners
Strong writing and communication skills.
Strong ability to adapt with a positive, and continuous improvement mindset.
Familiarity with mobile video capture/editing and social media scheduling.
Basic Ads Manager knowledge (Meta + Google).
Experience with analytics tools and UTM tagging preferred.
Highly organized, comfortable managing multiple tasks in a fast-paced environment without missing deadlines or failing to make swift reported changes with our Digital Management Team.