Marketing Coordinator

Who We Are

Are you passionate about making a positive impact on the lives of young girls and helping them develop into confident, capable leaders of the future? If so, we invite you to become a dynamic part of the Girl Scouts of Wisconsin Badgerland team. At Badgerland Girl Scouts, we believe in the power of every girl to change the world, and we are looking for dedicated individuals who share our commitment to fostering courage, confidence, and character in the next generation of female leaders. Join us in creating a brighter future for girls, where they can discover their potential, embrace diversity, and build a better world.

Position Summary 

The Marketing Coordinator independently delivers day-to-day communications and assigned marketing projects that connect families, volunteers, and the community with Badgerland Girl Scouts. This position creates email and social media content, updates the website, designs graphics and editable templates, and contributes to occasional publications and print projects. As an individual contributor, the Coordinator partners across departments and manages assigned work from request through completion, combining clear writing, practical design skills, and attention to detail.

Job Type: Salary/Exempt
Salary Range:  $45,000- $50,000/year
Expected hours: 37.5 hours per week
Location: Madison, WI; Janesville, WI; or La Crosse, WI

Essential Duties and Responsibilities

·         Partner with the Marketing & Communications team to deliver clear, engaging communications and creative materials that reflect Girl Scout values and support council priorities.

·         Own routine emails, reminders, text messages, and updates for members and volunteers, managing assigned communications from drafting and approved audience selection through testing, sending, and reporting.

·         Plan, create, schedule, and publish routine social media content, including member stories, recognition, and event recaps. Monitor engagement during scheduled work hours and refer sensitive questions or concerns to the Senior Director of Marketing and Communications.

·         Maintain routine website content, including page updates, event listings, resources, images, and links, ensuring information is current, accurate, and easy to navigate.

·         Design and produce graphics, flyers, signage, digital materials, and assigned campaign assets that communicate effectively and follow council brand standards.

·         Contribute graphics, template-based layout updates, and proofreading to publications led by the Marketing & Communications Specialist.

·         Coordinate routine printing and mailing for assigned materials within approved budgets; provide production support for Specialist-led publications as requested.

·         Develop reusable, editable Canva templates and maintain approved brand resources, design files, photos, videos, and permission records so staff and volunteers can easily access and use current materials.

·         Conduct assigned interviews and write stories; complete photography and basic video projects, including capture, editing, captions, and publishing. Attend select evening or weekend events as scheduled to gather content.

·         Drive assigned communication and production projects from request through completion, coordinating inputs, approvals, and timelines and communicating workload conflicts or missing information early.

·         Monitor routine communication results and production performance, using findings to recommend practical improvements to content, templates, and work processes.

·         Apply Girl Scout brand standards, proofreading, accessibility, and permission checks before publication or production; confirm factual details and approvals with the requesting department.

·         Work within the established budget and maintain expenses and receipts as needed.

·         Provide trained backup for established communication and publishing tasks as assigned, within scheduled and approved work hours.

·         Believe in the mission and values of Girl Scouting and be willing to subscribe to the principles expressed in the Promise and Law and Wisconsin Badgerland Girl Scouts mission, vision, and values.

Education or Experience

·         Postsecondary education or training in Marketing, Communications, Digital Media, Graphic Design, or a related field.

·         Other combinations of education and relevant experience that demonstrate the ability to perform the duties of the position will be considered.

·         Demonstrated experience creating written and visual content for social media, email, websites, and other marketing materials through employment, internships, freelance projects, or other relevant work.

·         Strong written and verbal communication skills, including the ability to draft clear, engaging emails, social posts, website updates, and other audience-appropriate content.

·         Working knowledge of social media content creation, scheduling, publishing, and community engagement.

·         Ability to use email marketing and website editing tools, test content before publishing, and learn new platforms.

·         Proficiency with Canva or comparable design tools, including creating graphics, flyers, and editable templates that staff can easily use.

·         Familiarity with Adobe Creative Cloud, basic publication layout, or print production is helpful when contributing to publications.

·         Excellent proofreading and editing skills, with close attention to factual accuracy, formatting, links, accessibility, and brand consistency.

·         Ability to review basic social media, email, and website results and recommend practical content improvements.

·         Highly organized and detail-oriented, with the ability to manage varied marketing assignments, meet deadlines, and communicate progress or concerns early.

·         Strong coordination and relationship-building skills, with the ability to work effectively with colleagues, content contributors, and vendors.

·         A proactive team player who takes ownership of assigned work, asks useful questions, and works independently within established priorities.

·         Demonstrated ability and sensitivity working with youth and people of diverse backgrounds, cultures, and lifestyles.

·         Proficiency with Microsoft Office Suite and cloud-based tools; experience with Salesforce Marketing Cloud or a similar email platform is preferred.

·         Basic photography and video editing skills are preferred.

·         Strong work ethic, curiosity, and willingness to learn, with a high level of integrity, confidentiality, and discretion.

·         Spanish/bilingual skills are a plus.

·         Be or become a registered member of Girl Scouts of the United States of America; develop a working knowledge of Girl Scout philosophy and programming and be committed to the Girl Scout mission. Prior Girl Scout experience is not required.

Other Requirements

·         Must be able to occasionally work scheduled nights and weekends for events or planned publishing, following council timekeeping and approval practices.

·         Record all hours worked and obtain approval for schedule changes or additional hours under council procedures.

·         Possess a valid driver's license and proof of insurance.

·         Must be able to work both in an office setting and independently off-site.

Physical Requirements

·         The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must be able to withstand:

a.       Must be able to work in an outside environment, where you have the ability to walk/hike daily, at various grades, elevations, and on uneven terrain.

b.       Prolonged periods sitting at a desk and working on a computer.

c.        Operate office equipment manually.

d.       Must be able to lift and/or move up to 25 pounds at times.

Individual Core Competencies

·         Adaptability: Accepts criticism and feedback, adapts to changes in the work environment, changes approach or method to best fit the situation, and manages competing demands.

·         Communications: Exhibits good listening and comprehension, expresses ideas and thoughts in written form and verbally, keeps others adequately informed, and uses appropriate communication methods.

·         Customer Service: Displays courtesy and sensitivity, manages difficult or emotional customer situations, meets commitments, responds promptly to customer needs, and solicits customer feedback to improve service.

·         Dependability: Commits to doing the best job possible, follows instructions and responds to management direction, keeps commitments, meets attendance and punctuality guidelines, and responds to requests for service and assistance.

·         Cooperation: Displays positive outlook and pleasant manner, establishes and maintains effective relations, exhibits tact and consideration, offers assistance and support to co-workers, works actively to resolve conflicts, and works cooperatively in group situations.

·         Job Knowledge: Competent in required job skills and knowledge, displays understanding of how job relations to others, exhibits ability to learn and apply new skills, keeps up to date of current developments, requires minimal supervision, and uses resources effectively.

Other Duties

Please note this position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this position.  Duties, responsibilities and activities may change at any time with or without notice.

Equal Opportunity Employer

Girl Scouts of Wisconsin Badgerland is an equal opportunity employer.