Marketing Director

Role Overview:
Are you a marketing expert with a passion for technology and innovation? We are seeking a highly experienced Marketing Director with 7+ years of experience to develop and execute strategic marketing initiatives that will drive brand awareness, customer acquisition, and revenue growth for Swatchbox and BIMsmith. You will build and lead a team, working closely with cross-functional departments to align marketing strategies with business goals and vision.

Key Responsibilities:

• Strategic Leadership: Define and execute comprehensive marketing strategies for multiple Anguleris brands, driving global brand recognition and growth.
• Brand Development: Elevate and position multiple Anguleris brands as market leaders in the construction tech industry through targeted campaigns and messaging.
• Demand Generation: Lead efforts to create demand for our products through business development marketing campaigns, account-based marketing (ABM), partnership development, and innovative digital marketing tactics.
• Team Leadership: Build and mentor a high-performing marketing team, setting clear goals, ensuring accountability, and fostering a collaborative culture. Delegate where appropriate while also modeling to others how to step in and be a do-er to get the job done.
• Market Analysis: Analyze market trends, consumer insights, and competitor activities to drive continuous optimization of marketing strategies.
• Collaboration: Work closely with product teams, sales, and leadership to ensure marketing efforts align with business objectives and customer needs.

Qualifications:

• 7+ years of experience in digital marketing roles, with at least 3 years in a leadership position
• Proven experience in driving revenue growth through digital marketing, brand positioning, and demand generation
• Strong understanding of digital marketing channels, SEO, SEM, content marketing, social media, and analytics
• Exceptional leadership, communication, and interpersonal skills
• Experience managing marketing teams and collaborating across departments
• Bachelors degree in Marketing, Business, or a related field; MBA a plus

Preferred Skills:

• Experience in the architecture, interior design, engineering, or construction industry
• Advanced graphic design and creative skills (especially Adobe Creative Suite)
• Experience with international marketing and global brand strategies

Must Have

• Candidates must have hands-on experience in digital marketing and be capable of performing the required duties, not just managing a marketing team.
• Strong track record of scaling digital platforms through content marketing, SEO, demand generation, and digital advertising.
• Proven track record in scaling digital platforms, driving demand generation, and building world-class brands
• Experience in the architecture, interior design, engineering, or construction industry is required. Advanced graphic design and creative skills, especially with Adobe Creative Suite, are highly valued. Additionally, experience with international marketing and global brand strategies is important.