Marketing Director, Universal Pathways and K-12

Job Profile:

Job Family:

Time Type:

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:

Job Description:

ASU Learning Enterprise is seeking an experienced Marketing Director dedicated to expanding access to higher education through our Universal Pathways portfolio. The portfolio consists of three learning offerings, Universal Learner Courses, Earned Admission and Accelerate ASU.

In this role, you will drive strategic growth for these innovative offerings, with a focus on new learner acquisition, retention and expansion across B2C, B2B and B2B2C channels. The ideal candidate will possess a blend of strategic thinking with hands-on execution, partnering closely with other team members in product and marketing to hit aggressive revenue growth targets.

This role is based at ASU’s Tempe campus. A fingerprint background check is a mandatory step in the hiring process. 

Position Salary Range: 

$110,000 - $120,000 per year, depending on experience

Essential Duties:

Refine Product Positioning Across Portfolio: 

• You will own product marketing strategy for the Universal Pathways portfolio of offerings, including key messages, buyer personas, use cases, and learner journey development.

• You will be the go-to expert for competitive analysis and product positioning, defining growth markets and ensuring that Universal Learner Courses, Earned Admission and Accelerate ASU are seen as the best options in key market segments. 

• You will be a master of K-12 marketing, understanding the nuances of domestic and global markets and translating that into high-performance marketing strategies that will fuel 2X growth of the portfolio year over year.

Partner on Demand Generation and ABM Strategies:

• You will develop go-to-market strategies targeting the families of high school learners as well as their schools and school districts, with key value propositions for each.

• You will partner with the demand generation and communication functions to execute campaigns designed to hit aggressive growth targets.

• You will use data analytics to identify growth opportunities and potential accounts, driving expansion of learners and learning offering access. 

Lead + Collaborate Across the Enterprise: 

• You will work closely with business development and product teams to scale Accelerate ASU in key markets across Arizona, the U.S. and the world.

• You will ensure the business development teams have the information and collateral that they need to scale pipeline and revenue, capturing market feedback to inform future growth strategies.

• You will build strong relationships with key marketing partners across ASU to ensure we present a unified ASU message to the market.

• You will partner with other marketing directors and portfolio leads, including Career and Professional Learning and Emerging Learning Solutions, to position integrated solutions to the market when relevant. 

• You will be effective working in a highly matrixed environment and lead with clarity, communication and purpose.

• You will use data to back up your recommendations and support the portfolio with a can-do attitude, taking on additional marketing initiatives as required.

Other duties as assigned.

Desired Qualifications:

We are looking for a proven leader who has experience developing and executing growth marketing, ABM and channel strategies. You understand how to reach and persuade high school learners and their parents, and ideally have marketed to schools and districts as well. You know the K-12 regulatory landscape, including FERPA and student-data privacy, and you build campaigns that stay compliant without losing their edge.

You are comfortable leveraging data analytics to drive growth and identify key accounts, and have a track record of creating personalized marketing collateral and targeted campaigns for specific accounts. You have experience leading cross-functional teams in a growth-oriented and account-focused environment.

• Embracing Innovation:You see the value in utilizing AI technologies to enhance productivity and drive more efficient and innovative marketing strategies. Your experience in adopting and integrating new tech has had a measurable impact on business outcomes in your previous roles.

• Growth mindset:You are intensely focused on creating margin-oriented learner growth for focus areas via your insights and expertise. Ideally, you’ve worked in a start-up and know what it takes to evolve a nascent brand and enhance marketing tactics with measurable results.

• Learner Centric:You use data and analytics to deliver campaigns that connect, as well as measurable results that can be replicated. You possess passion for education and empathy for learners who do not follow the traditional educational path.

• Adaptable Contributor: You have the ability to deliver initiatives and projects in parallel in a fast-paced environment. You have a demonstrated ability to innovate and execute on ideas quickly, while focusing on learner value and key performance metrics.

• Strong Communicator: Experience, comfort and ease communicating strategic marketing plans and programs to executive audiences. 

• Powerful Storyteller:You are well versed in multi-channel campaigns and media relations with experience uncovering stories and turning them into inspiring and impactful communications that engage various audiences.

• Values-aligned leader: Your values are aligned with LE’s and you have demonstrated success leading across functions to launch go to market strategies, balancing growth goals with high-scale + low cost needs.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.

• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.

• May be required to perform tasks in the field within and/or across University campuses. 

Department Statement:

About Learning Enterprise:

ASU’s Learning Enterprise expands universal access to opportunity for learners – at every stage in life. Serving over 1.2 million learners in over 150 countries worldwide, we're reimagining the role of universities in society as catalysts of economic and social mobility, guided by the belief that all learners can harness education as a ladder of opportunity. Our programs meet learners wherever they are, removing the barriers while prioritizing belonging and support.

Through ASU’s Learning Enterprise, it’s easy to get started on your learning journey – and there’s no limit to where you can go. Learn more at https://learning.asu.edu/.

At Learning Enterprise, we share a common set of values that guide our work and collaboration:

Scrappy. We are undaunted by challenges. We remain undeterred by anything that stands in the way of moving our vision forward. If we fall, we get up, over and over again. If it doesn’t exist, we create it. If something doesn’t work, we try something else.

Driven. We always push to be better for ourselves, for each other, and for our students. We are not defeated or guided by the status quo. We see what could be and relentlessly pursue it.

Intentional Architects. We know our attitude towards what we are doing will determine our success. We see the big picture and take deep pride in building every block that makes up our long-term vision. We are motivated by the potential of a transformed future while remaining firmly focused on tending to the tasks in front of us today.

Leading from the heart. We deeply care about people and their well-being. Everyone is unconditionally supported. We believe in human potential and invest in continuous growth.

Candid collaborators.We share ideas and feedback at all levels. We have strong opinions loosely held and intentionally engage in debate. We strive for clarity through direct and honest communication. We know our work is better for it.

Driving Requirement:

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Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

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To be considered, your application must include all of the following attachments:

• Cover letter

• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

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ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

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