Marketing Generalist

Job Summary

The jobholder is responsible for the design, creation, and delivery of marketing programs to support expansion and growth of the company's products and services.

Essential Duties and Responsibilities

• Manage and coordinate all marketing, advertising and promotional activities
• Analyze internal and external data to develop business insights and recommendations for action
• Design, write and produce communications such as direct mail, collateral, event support materials, newsletters, brochures, customer surveys
• Develop and deliver internet-based marketing such as e-mail campaigns and e-mail newsletters
• Develop and execute strategies across various social media platforms to engage audiences, build brand awareness, generate leads, and promote the company's products or services
• Participate in the maintenance and updating of company web site
• Review, update, and maintain marketing databases
• Participate in sales meetings to keep sales team informed and up to date on marketing activities and initiatives
• Assist sales team with marketing project requests
• Cross-collaborate with all departments within the company, including our FL offices, to help meet organizational objectives
• Monitor, review and report on all marketing and lead generation activities and results
• Assist in determining the marketing budget and deliver marketing activities within the agreed budget
• Work and maintain relationships with existing marketing vendors and develop relationships with new vendors as required to achieve marketing and budget goals
• Set up and participate in industry trade shows

Job Specifications

• Bachelor's degree in Marketing, Business Communications, English, Journalism, or related area is required
• 3+ years of general marketing experience including but not limited to print ads, direct mail, promotions, trade shows and web marketing
• 3+ years of business-to-business product marketing, preferably in the technology industry
• Excellent written, communication and presentation skills
• Ability to handle multiple projects, manage conflicting priorities and meet deadlines
• Extremely organized; detail and results oriented with previous project management experience a plus
• Excellent PC skills utilizing Microsoft Office along with knowledge of the various software applications used in marketing and graphic design
• Knowledge of SalesForce.com CRM software a plus
• Should exhibit high level of creativity and resourcefulness and possess equally effective people skills to deal with customers and coworkers
• Team player with a 'Do whatever it takes' attitude

Reporting

• Position reports directly to the Manager of Sales & Service