Position Overview The Marketing Lead is a builder role responsible for developing and executing a data-driven, revenue-focused marketing strategy that strengthens the Wayne Pipe & Supply brand, develops new business opportunities, and drives customer engagement. This role requires a leader who can operate at both the strategic and execution level, setting direction while also rolling up their sleeves to build campaigns and content. Success in this role is defined by measurable contributions to revenue and gross profit growth, customer acquisition and retention, increased product penetration, a differentiated market position, and an effective marketing strategy aligned with the company's business objectives. Duties & Responsibilities Marketing Strategy •Develop and execute an annual marketing strategy and budget aligned with company growth objectives and sales priorities. •Establish consistent brand positioning, messaging, and market differentiation across all business segments. •Identify market opportunities, customer segments, and growth initiatives that support market share and profitability. •Manage marketing resources, vendors, and external partners to maximize effectiveness and return on investment. Market Development & Revenue Growth •Develop targeted marketing strategies to attract new customers, expand existing relationships, and increase product and service penetration. •Identify opportunities across WPS markets, industries, geographic territories, and product categories. •Partner with Sales leadership to align campaigns and initiatives with revenue and gross profit priorities. •Develop and execute go-to-market strategies for new products, services, manufacturer partnerships, and strategic business initiatives. •Leverage customer, market, and competitive intelligence to identify opportunities and inform commercial strategy. Sales Enablement •Equip inside and outside sales teams with campaigns, product resources, presentations, competitive intelligence, and customer-facing materials. •Develop targeted campaigns that support strategic accounts, major projects, customer acquisition, and product growth initiatives. •Partner with Sales leadership to ensure marketing programs are effectively communicated, deployed, and measured. •Convert technical products and solutions into compelling customer-focused messaging that helps the sales team win business. Digital Marketing & Customer Experience •Lead the development and optimization of WPS's digital presence, including website, SEO, SEM, email, social media, and content marketing. •Own the marketing strategy and customer-facing experience for digital commerce and e-commerce initiatives. •Develop product content, case studies, application-based resources, and thought leadership that strengthen WPS's market position. •Partner with internal teams and technology providers to improve digital engagement, customer experience, and online sales adoption. Performance & Accountability •Establish and monitor KPIs tied to pipeline development, customer acquisition, campaign performance, revenue, and gross profit contribution. •Leverage CRM, ERP, and marketing analytics to identify customer opportunities, purchasing trends, and product penetration. •Develop reporting that connects marketing initiatives to measurable business results. •Continuously evaluate and improve marketing effectiveness, resource allocation, and return on investment. Required Skills & Abilities •Proven ability to develop and execute marketing strategies that drive measurable business growth. •Strong understanding of both upstream and downstream marketing disciplines. •Strong understanding of B2B marketing, market development, product marketing, and demand generation. •Ability to connect marketing initiatives to sales execution, revenue growth, and profitability. •Experience with digital marketing, e-commerce, CRM, marketing automation, and analytics platforms. •Strong leadership, project management, communication, and organizational skills. •Builder mentality with the ability to establish structure, develop processes, and execute independently. •High ownership mentality with a bias toward action, urgency, and accountability. •Ability to operate strategically while remaining hands-on with execution. Education & Experience •Bachelor's degree in Marketing, Business, or a related field required. •Five or more years of progressive marketing experience with exposure to both strategy and execution required. •Must be at least 18 years of age. Physical Requirements •Prolonged periods of sitting at a desk and working on a computer. •Ability to lift 70 pounds at times. •Ability to access and navigate each department at the organization's facilities. •Occasional travel to events, branch locations, or vendor meetings may be required. |
| Location | Fort Wayne, Indiana |
| Website | https://waynepipe.com |
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