Marketing Lead – Robotics & Warehouse Automation

Marketing Lead – Robotics & Warehouse Automation

Location: San Mateo, CA (Onsite)

Employment Type: Full-Time

Base Salary: $150,000–$200,000 + Competitive Equity

Experience Required: 5–10 Years

Industry: Robotics, Artificial Intelligence, Warehouse Automation, Industrial Technology

About the Opportunity

We are partnering with a rapidly growing, exceptionally well-funded artificial intelligence and robotics company that is transforming the future of warehouse automation and autonomous robotic systems.

Backed by more than $1.8 billion in funding from some of the world's most prominent technology investors, the company is developing advanced AI-powered robotics technology designed to transform how enterprises manage physical operations, logistics, and automation.

The company is seeking a Marketing Lead to become its first dedicated marketing hire and build its enterprise marketing function from the ground up.

This is a highly visible, hands-on leadership opportunity for a marketing professional who combines strong B2B product marketing expertise with demand generation, go-to-market execution, and enterprise pipeline development.

The successful candidate will help define how the company's technology is positioned in the market while creating scalable marketing programs that directly contribute to revenue growth.

Key Responsibilities

Product Marketing & Go-to-Market Strategy

• Own product positioning, messaging, and differentiation for enterprise robotics and warehouse automation solutions.
• Develop and execute go-to-market strategies targeting enterprise customers across North America and EMEA.
• Translate complex robotics and AI technologies into compelling business value propositions for enterprise decision-makers.
• Create product marketing collateral, competitive intelligence, customer presentations, case studies, and sales enablement materials.
• Partner closely with sales and technical teams to understand customer needs, market opportunities, and competitive positioning.
• Develop messaging tailored to enterprise logistics providers, retailers, distributors, and warehouse operators.

Demand Generation & Pipeline Development

• Build and execute demand generation programs designed to create qualified enterprise sales opportunities.
• Develop integrated marketing campaigns across digital channels, email, events, content, and targeted account-based initiatives.
• Work directly with enterprise sales leadership to align marketing activities with pipeline and revenue objectives.
• Establish marketing attribution, funnel reporting, campaign performance metrics, and ROI measurement.
• Manage lead generation, nurturing, and marketing automation initiatives.
• Optimize marketing investments based on measurable pipeline contribution and revenue impact.

Events & Industry Marketing

• Lead the company's presence at major robotics, logistics, and supply-chain industry events, including MODEX and ProMat.
• Plan and execute trade shows, executive events, customer engagements, and industry conferences.
• Develop event strategies that generate enterprise relationships and qualified sales opportunities.
• Coordinate marketing initiatives across North American and EMEA markets.
• Build relationships with industry partners, customers, and relevant technology ecosystems.

Marketing Operations & Leadership

• Establish the company's foundational marketing processes, systems, reporting, and operating structure.
• Own marketing technology platforms, including HubSpot, Marketo, and Salesforce.
• Manage marketing budgets, vendor relationships, external agencies, and campaign investments.
• Develop scalable processes for campaign execution, lead management, and sales collaboration.
• Operate independently in a fast-moving environment with significant ownership and minimal bureaucracy.
• Work closely with commercial leadership to ensure marketing initiatives support enterprise revenue growth.

Required Qualifications

• 5–10 years of B2B product marketing experience, preferably targeting enterprise customers.
• Demonstrated ownership of product marketing, including positioning, messaging, competitive content, sales enablement, and go-to-market execution.
• Experience developing marketing strategies that generate measurable enterprise sales pipeline.
• Strong understanding of complex B2B sales cycles and enterprise buying processes.
• Hands-on experience executing demand generation campaigns and integrated marketing programs.
• Proficiency with marketing automation platforms such as HubSpot or Marketo and CRM systems such as Salesforce.
• Experience measuring marketing performance through funnel metrics, attribution, conversion rates, and budget ROI.
• Excellent written and verbal communication skills, including the ability to simplify complex technical concepts.
• Strong collaboration skills and experience partnering directly with enterprise sales teams.
• Entrepreneurial mindset with the ability to build programs from scratch and execute independently.
• Ability to work onsite in San Mateo, California.

Preferred Qualifications

• Previous marketing experience within robotics, autonomous mobile robots (AMRs), warehouse automation, material handling, supply-chain technology, or industrial automation.
• Experience marketing robotics-as-a-service (RaaS), hardware-as-a-service (HaaS), or other enterprise technology solutions involving physical hardware.
• Background supporting enterprise sales to logistics providers, retailers, distributors, or manufacturing organizations.
• Experience developing and executing marketing strategies at an early-stage or high-growth technology company.
• Previous responsibility for launching new products or entering new enterprise markets.
• Experience managing major industry trade shows, conferences, and executive events.
• Exposure to international marketing programs across North America and EMEA.
• Bachelor's degree or MBA in Marketing, Business, or a related field.

What Makes This Opportunity Unique

Build the Marketing Function from Day One

Become the company's first dedicated marketing professional, with the opportunity to establish its marketing strategy, infrastructure, programs, and market presence.

Exceptional Financial Backing

Join a company supported by more than $1.8 billion in investment capital, providing significant resources to support growth and market expansion.

Cutting-Edge Robotics & AI Technology

Help commercialize advanced artificial intelligence and autonomous robotics solutions addressing real-world challenges in logistics, warehousing, and industrial operations.

Direct Impact on Revenue

Work alongside commercial leadership to build marketing programs directly connected to enterprise pipeline generation, customer acquisition, and revenue growth.

Global Market Exposure

Develop and execute marketing initiatives across North America and EMEA while representing the company at major industry conferences and trade shows.

High Ownership & Visibility

Take ownership of a critical business function within a rapidly expanding organization where initiative, creativity, and measurable results are highly valued.

Compensation & Benefits

• Base Salary: $150,000–$200,000 annually
• Equity: Competitive equity package
• Employment: Full-time, onsite
• Location: San Mateo, California
• Visa Sponsorship: Open to eligible visa transfers, including H-1B transfers

Ideal Candidate Profile

The ideal candidate is a hands-on B2B product marketing professional with experience bringing complex robotics, automation, industrial technology, or supply-chain solutions to enterprise customers.

They have demonstrated success developing product positioning, executing go-to-market strategies, supporting enterprise sales organizations, and generating measurable sales pipeline.

They are comfortable operating as a marketing team of one initially, balancing strategic planning with hands-on execution across product marketing, demand generation, marketing operations, and industry events.

Most importantly, they are excited by the opportunity to build an enterprise marketing engine from the ground up and play a defining role in the commercialization of next-generation robotics technology.

Interested in Learning More?

If you have a strong background in B2B product marketing, enterprise technology, and robotics or industrial automation, we'd welcome the opportunity to connect.

Apply today to learn more about this opportunity.