Marketing Manager

Join a high-performing team that is going for a home run!

Copperweld is experiencing significant growth, and marketing plays a critical role in accelerating that growth. The Marketing Manager will support the continued expansion of the residential and commercial Building Wire business by partnering closely with sales leadership to understand customers, verticals, products, competitive dynamics, and market trends to translate those insights into effective marketing strategies, programs, and assets that strengthen brand awareness, and drive consideration and purchase for Copperweld building wire products.

The Marketing Manager will lead the development and execution of a broad range of marketing activities, including advertising, customer communications, tradeshows, events, sales enablement tools, product and promotional materials, and other initiatives that help drive business growth. This is a hands-on role for a proactive marketer who can move seamlessly from understanding customer and business needs to developing strategies and executing high-quality marketing programs. This role will work cross-functionally with Sales, Operations, Engineering, and Finance and other organizations on a day to day basis.

WHAT we need you to do.

• Partner with Sales to Drive Growth: Work closely with Building Wire sales leadership to understand business priorities, customer needs, market opportunities, and sales objectives. Translate those insights into actionable marketing programs that support revenue growth and customer acquisition.
• Understand Our Customers and Markets: Develop a strong understanding of customer segments, buying behaviors, applications, competitive dynamics, and industry trends. Partner with sales to gather customer insights and identify opportunities to better position our products and differentiate our business.
• Support the Customer Journey: Map and understand the customer journey across the awareness, consideration, and purchase stages. Identify customer needs at each stage and deliver marketing programs that address upper, mid to lower-funnel opportunities.
• Develop Sales Enablement Tools: Create compelling sales presentations, product information, competitive materials, customer leave-behinds, and other resources that equip the sales team with clearly communicating our value proposition and driving business.
• Lead Marketing Campaigns and Advertising: Develop and execute advertising, promotional campaigns, digital marketing initiatives, and other programs that build brand awareness, generate interest, and support commercial priorities. Partner closely with industry publications and media outlets to plan, coordinate, and place advertising, editorial, and sponsored content.
• Support Product Marketing: Translate product features, technical specifications, and customer benefits into clear, compelling marketing messages and materials. Partner with product management and technical teams to ensure accuracy and consistency across marketing communications.
• Support Tradeshows and Customer Events: Partner with sales and marketing to plan and execute industry tradeshows, distributor events, contractor engagements, customer appreciation events, email campaigns and other activities that strengthen customer relationships and showcase our Copperweld Building Wire value proposition and product portfolio.
• Maintain Brand Consistency: Ensure all marketing communications and materials consistently represent the Copperweld brand and reinforce our positioning, value propositions, and competitive differentiation in the Building Wire category.
• Manage Marketing Projects and Resources: Coordinate projects, timelines, budgets, creative resources, and external vendors to ensure marketing initiatives are delivered efficiently, on time, and within budget.
• Develop the Building Wire Marketing Plan: Build and own the annual marketing plan for the Building Wire segment, covering both residential and commercial markets. Define objectives, target audiences, key initiatives, channels, timelines, and success measures aligned with business priorities.
• Own the Building Wire Marketing Budget: Hold full responsibility for the Building Wire marketing budget across both residential and commercial segments, including planning, allocation, tracking, and reporting. Ensure investments are prioritized to support business objectives and deliver the greatest return.
• Measure and Optimize Performance: Monitor the effectiveness of marketing programs, campaigns, and sales enablement initiatives. Gather feedback from Google Analytics and other digital platforms, sales teams and customers. Evaluate results, and continuously optimize marketing effectiveness and ROI.
• Collaborate Across the Organization: Work with marketing, sales, product management, engineering, operations, finance and other teams to align priorities, share insights, and ensure marketing activities support broader business objectives.
• Perform other duties as assigned.

WHAT you need to possess.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 5-7 years of marketing experience. A manufacturing background is preferrable but not required.
• Experience in B2B Marketing, Commercial Marketing, or Channel Marketing, preferably within manufacturing, industrial products, or finished goods industries.
• Strong project management skills
• A foundational understanding of customer personas and value drivers
• Big Box retail Commercial and Consumer experience a plus
• Demonstrated experience understanding the customer journey (awareness, consideration, and purchase), addressing customer needs at every stage, and supporting marketing and sales teams with stage-appropriate customer communication
• Preferred, but not required: experience with design-build, engineering, or construction firms, including an understanding of how decision makers and influencers evaluate and specify products. Experience with influencing customer perception for a new or different product is a plus.
• A self-motivated, adaptable go-getter attitude with a collaborative mindset to work cross-functionally with teams
• Strong prioritization and problem-solving skills
• High attention to detail and the ability to manage multiple priorities

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

WHY Copperweld?

• Great Place to Work Certified
• STRONG Business Outlook
• Comprehensive Medical, Dental and Vision Plans
• PAID Time off & Holidays
• 401k matching

Copperweld is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, age, national origin, genetic information, disability, veteran status, or any other characteristic protected by federal, state or local law. Successful candidates will be required to successfully pass drug screening and background checks.