Marketing Manager

About the Company

We’re partnering with a growing global healthcare technology company that is expanding its U.S. commercial presence in Charlotte. The organization develops innovative solutions that help healthcare and laboratory customers improve workflow efficiency, operational performance, and patient care. As the U.S. business continues to grow, the company is investing in a stronger commercial marketing function to support new product adoption, market development, and revenue growth. This is a highly visible opportunity for someone who wants to help shape U.S. marketing strategy while working closely with an established global organization.

Roles / Responsibilities

• Own and execute commercial marketing and market-development initiatives designed to generate qualified sales opportunities and support revenue growth.
• Partner closely with Sales to develop campaigns, customer programs, and market-development strategies that translate into measurable pipeline.
• Support go-to-market strategy, product launches, positioning, messaging, and sales enablement across a portfolio of technical healthcare products.
• Develop integrated campaigns through trade shows, conferences, customer events, webinars, email, targeted outreach, and other demand-generation channels.
• Build relationships with key opinion leaders, clinicians, customer advocates, and industry experts to support product education and adoption.
• Develop customer-facing content including case studies, sales tools, presentations, educational materials, and evidence-based marketing assets.
• Analyze campaign performance, customer insights, and market trends to continuously improve targeting and commercial outcomes.
• Work cross-functionally with Sales, Product, Clinical, R&D, and global Marketing teams.
• Help build the U.S. marketing function over time, with the potential to take on broader leadership and team-building responsibilities.

Other Info

• Location: Charlotte, NC — hybrid, 3 days/week onsite
• Travel: Approximately 20% throughout North America
• Experience: 7+ years of B2B marketing experience, ideally within healthcare, medical device, diagnostics, life sciences, laboratory technology, or another technical healthcare environment
• Strong preference for candidates with experience in commercial marketing, product marketing, demand generation, sales enablement, product launches, and customer/KOL engagement
• This is not a primarily digital, social media, or brand-marketing role. The focus is on driving commercial growth, supporting Sales, and creating measurable business opportunities.