BASIC FUNCTION:
Primary marketing liaison and support for the Consumer Goods Segment (Personal Care, Food, Nutrition).
RESPONSIBILITIES:
- Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
- Plan and oversee the organization's advertising and promotional activities including print, digital, and events for assigned market sectors.
- Plan and execute regional trade shows including pre-show promotions and post-show follow-up.
- Content creation for social media, brochures, website, and other media as needed.
- Evaluate market reactions to promotional programs, events, and digital media to ensure the timely adjustment of marketing strategy and plans meet changing market and competitive conditions.
- Marketing Cloud lead - oversee all activities and customer marketing journeys across Life Science segment, as well as regional corporate needs, as they arise.
- Establish marketing goals to ensure share of market and profitability of products and/or services.
- Determine and oversee budget for Personal Care & Food/Nutra activities annually.
- Ensure effective control of marketing results and take corrective action to achieve marketing objectives within designated budget.
- Provide market and trends research and market analysis for Personal Care and Food/Nutra market segments.
- Other duties as assigned.
QUALIFICATIONS:
Bachelor’s degree in marketing, business, or related fields (such as; Food or Cosmetic sciences) required; master's degree preferred.
Minimum 3 years’ experience required in a marketing role (preferably in a B2B environment serving the cosmetic or food industries) performing the following tasks:
- Exposure planning, executing, and measuring the effectiveness of marketing strategies across multiple channels and audiences.
- Experience in planning and conducting primary and secondary market research such as surveys, data collection, and synthesis.
- Experience in turning market research into actionable commercial and MarCom strategies.
- Content creation for digital and print media.
- Experience working with third party service providers for creative, content, exhibitions, advertising, and market research.
Minimum of 3 years of proficiency with Microsoft applications including Excel, PowerPoint, SharePoint, Teams, and CRM software (such as Salesforce).
Some experience with Adobe design suite or knowledge of graphic design principals preferred.
Travel Up to 15% domestically and internationally, mostly within Region Americas (North, Central, and South America), potentially to Europe to Omya facilities, customers, exhibitions, or trainings.
EOE
WHY CANDIDATES CHOOSE OMYA:
- Global company with operations in more than 50 countries
- 140+ years of industry leadership
- Internal advancement opportunities
- Company values driven organization
- Safety-first environment
- Medical, Dental & Vision Insurance
- 401(k) with Company match
- Paid Time Off & Holidays