Marketing Manager, Digital Content

Marketing Manager, Digital Content

Commerce, CA · Monday through Friday (In office)

About Gibson Homewares

Gibson Homewares is a family-owned designer, manufacturer, and importer of kitchenware, tabletop, cookware, and kitchen electrics, based in Commerce, California. We bring 10+ brands to market, including our own Gibson Home, Gibson Elite, and Bloomhouse, alongside licensed brands such as Martha Stewart, Calphalon, Sur La Table, Babish, Oster, Mr. Coffee, and more. Our products reach customers through major retailers, Amazon and other online marketplaces, our own websites, and export partners in more than 40 countries.

The Role

You'll shape how our products look and how their story is told online: directing photography, creating content with AI, building visual brand guidelines, guiding how our brands show up on TikTok and ShopMy, and online marketplaces. You'll also own our on pack QR code program, one of our most direct touchpoints with the people who buy our products.

It's a hands-on role for someone with a strong eye for photography and design, a storyteller's instinct for what makes a customer care and purchase, and the organization to keep many brands consistent at once. You'll also bring an analytical mindset, using data to improve conversion and customer engagement.

What You'll Do

Visual content

• Organize photo projects and help direct our photo studio on what to shoot to bring each product's features and benefits to life
• Create and edit product images using AI tools
• Build and update visual brand guidelines for each brand to guide our studio and graphics team
• Help shape how our brands tell their story on TikTok and ShopMy, giving direction to creators, affiliates, and agencies
• Own Amazon A+ content, from creative direction with our studio and graphics team to building and publishing it in Amazon

Customer experience

• Fully own our on pack QR code and product registration program, setting up every item and coordinating with packaging and purchasing
• Track registration and engagement results and continuously optimize the program
• Use performance data to keep improving our customer touchpoints and growth

What You Bring

• 4+ years in content, creative, or ecommerce marketing, ideally for consumer products
• Hands on experience creating and editing images with AI tools
• A strong eye for imagery and design, paired with a marketing storyteller's mindset
• Comfortable tracking results and using data to decide what to do next
• Highly organized across many brands and projects at once

Nice to Have

• Housewares or home goods experience
• Experience running creator or affiliate programs on platforms like ShopMy and TikTok Shop
• Experience with product registration or QR code platforms, specifically Brij
• Photoshop, Adobe Creative Suite, or Canva skills