Marketing Manager – Digital & Performance Marketing
Location: Location: Hybrid - Irvine, CA
Mutual of Omaha is a Fortune 300 Company. Mutual of Omaha Mortgage is inspired by hometown values and a commitment to being responsible and caring for each other. We exist for the benefit of our customers and employees.
Mutual of Omaha Mortgage is a full-service lending company offering both Forward and Reverse Mortgage products including a complete line of residential mortgage, refinancing, specialty, and HECM loans. We employ a knowledgeable staff of experienced Loan Officers with an operations team that is second to none. If you are interested in joining a team that promotes from within and works together toward a common goal of helping customers with their mortgage needs, please review and apply for our opening below!
Mutual of Omaha Mortgage is looking for a Marketing Manager to own our digital marketing ecosystem — paid media, SEO, email and marketing automation, and online reputation — with a singular focus: generating high quality, cost-efficient leads that convert to funded loans. This role reports directly to the SVP of Marketing & Analytics.
Performance Marketing & Lead Generation
- Own lead volume, cost-per-lead, cost-per-funded, and ROAS targets across all digital channels, measured through the full funnel from lead to funded loan.
- Develop and execute paid search, paid social, and display strategy (Google Ads, Microsoft Ads, Meta), including budget allocation, bid strategy, and testing frameworks.
- Support affiliate and lead vendor channels by monitoring lead quality, attribution integrity, and cost efficiency.
- Lead conversion rate optimization across landing pages and web properties through structured A/B and multivariate testing.
SEO & Content- Own organic search strategy, including technical SEO, on-page optimization, keyword strategy, and content planning aligned to lead-generation goals.
- Track and report organic rankings, traffic, and organic lead contribution; identify and prioritize growth opportunities.
Email & Marketing Automation
- Design, build, and optimize lifecycle, nurture, and re-engagement campaigns within the marketing automation platform.
- Manage segmentation, list hygiene, deliverability, and engagement-based suppression to protect sender reputation and control platform costs.
- Ensure email programs adhere to CAN-SPAM, TCPA, and applicable consent and opt-out requirements.
Online Reputation Management
- Monitor and respond to customer reviews and brand mentions across Google Business Profile, review sites, and social platforms.
- Build and manage review-generation and reputation reporting processes that comply with platform policies and FTC guidance on reviews and endorsements.
Analytics, Reporting & Strategy
- Build and maintain reporting that connects channel spend to leads, applications, and funded loans; flag anomalies and recommend corrective action.
- Partner with the Data & Analytics team to improve attribution, tracking, and funnel visibility.
- Ensure all advertising, web, email, and reputation content for regulated products (Reverse/HECM, forward, refinance) aligns with company advertising and disclosure standards prior to launch.
- Stay ahead of platform, algorithm, and industry changes and proactively recommend adoption where it improves efficiency.
- Present performance results and strategic recommendations directly to the SVP of Marketing & Analytics.
Requirements
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
- 5+ years of digital marketing experience with a demonstrated record of driving measurable lead generation results.
- Hands-on experience managing Google Ads, Microsoft Ads, and Meta Ads, with strong command of CPL, CPA, and ROAS-based optimization. • Working knowledge of SEO (technical, on-page, content) and tools such as Google Search Console, GA4, and SEMrush or Ahrefs.
- Experience with marketing automation and email platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo), including segmentation, nurture design, and deliverability management.
- Experience managing online reputation, including review response and review-generation programs.
- Strong analytical skills, with the ability to connect marketing activity to downstream revenue using CRM and web analytics data.
- Experience in a regulated industry (financial services, mortgage, insurance) strongly preferred; reverse mortgage/HECM experience a plus.
- Self-directed and comfortable operating with autonomy in a fast-paced, results-driven environment.
The hourly rate for this position is $60 per hour.
Mutual of Omaha Mortgage is an Equal Opportunity Employer, and we encourage diverse, talented, qualified applicants to apply. We offer an extensive compensation package. Benefits include:
- Vacation — Vacation hours accrue on a per pay period basis. Balance maximums are based on years of service.
- Paid Sick Time — 40 hours of paid sick time after 90 days of employment. State sick time requirements will be added as needed.
- 9 Paid Holidays + 1 Cultural Celebration Day (Floating Holiday)
- Multiple PPO Medical Plans, as well as HDHP eligible plan.
- Dental Coverage
- Vision Coverage
- Company Paid Life Insurance
- 401K with a generous employer match
- Additional Benefits including – Optional Life, FSA, Pet Insurance etc.
- Free Legal Services
- Employee Loan Program
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